Teams are challenged to use their business insight and strategy skills to develop an innovative
media strategy and plan with 24 hours.

The fast-paced Young Spikes Media Competition gives teams of young creatives just two days
to develop an innovative media strategy, crafting a media campaign from a real-time client brief
and showcasing their business insight and strategy skills.

This is a hunt for creative talent who can develop a media strategy with the potential to drive
business results. It’s all about creating a media campaign that boasts strategic thinking and
original ideas.
Please refer full rules and regulations here.

Teams are expected to develop an innovative media strategy detailing how the idea will be
executed. The strategic idea must be demonstrated clearly across the selected media channels
Teams must submit:
10 slide PowerPoint
The written explanation (450 words)
Describe the creative idea/insights (150 words) Research and data gathering
Describe the strategy (150 words) Target audience, media planning and approach
Describe the execution (150 words) Implementation, media channels and integration, timeline and scale