Sime Darby Convention Centre | April 2 | MALAYSIAN MEDIA CONFERENCE 2012
8.00am: Registration and Welcome tea/coffee  
9.00am - 9.05am: Introduction by Organising Chairman, Harmandar Singh  
9.05am - 9.30am: Malaysian Onliners - what makes them tick and stick? A study of user behaviour, key drivers of online behavior relevant to the media planner. A scientific, and at times anecdotal, presentation on the consumer who is now online.
by Rajesh Kumar - Deputy MD, TNS Research International Malaysia
9.30am-10.05am: The Big Media Reality – Big Data Analysis in digital media planning for behavour targetting Big Data is set to be a defining tech trend in 2012. For the first time, marketers in control of their data and can measure the collective impact of their marketing efforts across all media channels from one platform. Focus has turned to searching for trends, patterns and insights about preferences and behaviors that might be buried in data.
by Roy Tan - Managing Director, Carat Media Malaysia
10.05am- 10.30am: 2016: BEYOND THE HORIZON The world has gone social. Marketing has gone social. Influence has gone social. That’s not a surprise. Surprising is the speed at which social technologies have changed the way we live our lives. Beyond the Horizon explores what is actually driving us and therefore what is driving technological development. It paints a picture of society as well as the marketing and advertising industry in 2016 and beyond. It gives a perspective at how technology has brought us closer together, even as geography has pushed us further apart, and it details how a social approach to technology will drastically alter institutions from government to gaming and from media to marketing.
by Andreas Vogiatzakis - Managing Director, OMD & PHD Malaysia
10.35am - 11.00am: Coffee/Tea Networking break  
11.05am - 11.35am: Confessions of a Digital Marketer: Fans, fame and a lot of love!
by Miguel Bernas - Director of Digital Marketing, SingTel
11.40am - 12.20pm: Expanding the Ecosystem for a Video Explosion As online video prepares to outpace all other media growth and content stretches over multiple connected screens in and out of the home, ever-changing consumer platforms will cause a huge disruption to the advertising ecosystem. Shifts in viewing habits and interaction capabilities will fuel a cataclysmic change in buying, distributing, targeting and measuring premium video content that will cause all media stakeholders to rethink consumer engagement. Dean Donaldson will explore the impact video poses from industry challenges to business opportunities for marketers seeking to navigate the evolution of three screens and beyond.
by Dean Donaldson - Global Director of Media Innovation, MediaMind
Digital Dilemma: Will Digital replace Traditional Broadcast?

The changing face of media throws up the question of how digital will play out.Pay TV has been digital since launch. It’s digital versus tower transmission/antenna channels. IPTV is digital. And free-to-air broadcasters (half the tv viewing population) are aggregating loads of content in view of broadcasting digital by 2015. Digital Malaysia. Cross-channel media planning - where does Digital figure? What’s the true value of branded entertainment, and how to execute on smart content development.

Distinguished Panelists:

  • Prashant Kumar - Regional President, Asia World Markets, IPG Media Brands
  • Henry Tan - CO , Astro
  • Ahmad Izham Omar – CO , Media Prima Television Networks
  • Kudsia Kahar - VP, Corporate Strategy & Industry Development, AMP Radio Networks
  • Dean Donaldson - Global Director of Media Innovation, MediaMind
1.00pm - 2.00pm: LUNCH  
2.00pm - 2.05pm: Morning Overview  
2.05pm - 2.25 pm: Is gamification the next marketing edge? by Pamela Yap - Digital Advisor, Dentsu Inc, Indonesia Real case study on iButterfly one of the most successful Mobile Augmented Reality apps from Japan. It is a gamified coupon services on Smartphones for BlackBerry, iPhone, iPad2 and Android devices.

A rapid-fire state of the nation addresses by leading digital platforms players providing an up-to-the-minute update on their offerings and experiences, in 7-minute sessions each.

1. Yahoo! Malaysia - Cheryl Ow, Business Development
4. - Khailee Ng, Founder
2. Google - James Yeang, Business Development
5. The Proposal - Timothy Tiah, Nom Nom Media
3. Facebook - Sunita Kaur, Business Development
6. Online State of Mind - Kenneth Yu, CEO ,
3.45pm - 4.05pm Coffee/Tea Networking break  
4.10pm- 4.35pm: The Power of Mobile is finally here! Mobile is a critical channel to be in as it impulsively influence purchase with location mobile marketing or as a mainstream media platform for marketers.
by KF Lai - Regional CEO , Buzzcity
4.40 - 5.05pm Planning and Buying an online video campaign Online video is a contagious phenomenon. Learn how to chart Online and TV in the media mix and options on how to take your TVC online - Features, Advantages, Benefits. Peek into the future as find out if Online having TV for lunch?
by Matt Sutton - CEO , Aktiv Digital
Digital Dilemma: Media Planning in a Social World
The magic and power of media ROI in Digital Planning Real Time Digital Media Planning - the new game changer? Cross-channel media planning - where does Digital figure? Creating the multiplier effect. Cross-media measurement? Are digital ROIs as great as traditional media for FMCGs? How to increase Online ADEX? Why are marketers hesitant? Is mass advertising now the same as Spam?

Distinguished Panelists:

  • Matt Sutton - CEO , Aktiv Digital
  • Girish Menon - CEO , GroupM Malaysia
  • Rene Menezes - CEO , Better
  • KF Lai - Regional CEO , Buzzcity
  • Joni Leimala - Head, GroupM Interaction Malaysia
5.45pm: Client Relationships & Experiences with Agencies in Malaysia CREAM 2012 Awards presentation!
6.00pm: Close and Thank you.  
RM1,100 (per head) + 6% GST
RM1,000 (Group Discount of 3 pax
above) + 6% GST

HRDF Claimable: SBL Biasa
Monday 2 April, 2012 / 8.30am - 5.00pm
(lunch and coffee breaks included)
Sime Darby Convention Centre,
1A Jalan Bukit Kiara 1,
60000 Kuala Lumpur
Contact Ruby at +603 7722 5712
or email here >>

For Online Booking Click here >>
powered by