We are now in the age of media overload. As the media scene gets more cluttered, the task of managing marketing messages becomes even more confusing. Whilst digital technology automates buying, targeting and tracking, the challenge is still with the savvy media thinker to maintain Context as the central focus of every consumer touch-point. The Malaysian Media Conference (MMC) 2015 will explore and discuss how media platform variables influence the effects of marketing campaigns in this context.