“The world is full of stories. Humans are the only storytelling animals on the planet.”

The Art of Conversation in a connected world is a challenge for all. With attention deficits and new blind spots, and as we get more connected are we getting more disconnected? Is the digital landscape opening up a world of possibilities or obstacles?

Rediscover the basics of this precious art in the context in today’s market and engage their hearts and minds. Through the fascinating stories of successful marketers across leading product categories. Also update yourself on the technologies and experts who are shaping the new paradigm in marketing. Join the conversation and win!

“Perhaps the best conversationalist in the world is the man who helps others to talk.”

John Steinbeck, Nobel Prize winner for Literature, 1962

Dato’ Rozalila Abdul Rahman

Chief Marketing Officer
TM Berhad

Anthony Copping


Ezra Zaid

Director, PopDigital

Herry Budiazhari

Marketing Director
Unilever Malaysia & Singapore

Alice Donaldson

Insights Manager – APAC and South Africa, Exponential

Sulin Lau

Head of Marketing Services
Maxis Mobile Services Sdn Bhd

Timothy Tiah

Director, Reelity.TV

Sita Subramony

Managing Partner - Asia Shopper Intelligence

Srikanth Ramachandran

Director, Moving Walls

Sunil Sethi

Managing Director
Mondelez Malaysia

Anja Henze

Marketing Director
Dutch Lady Milk Industries Berhad

Hamish Taylor

World Turnaround Expert & Business Consultant

Eric Wong

Country Marketing Director
Citibank Berhad

Henry Tan

Chief Operating Officer

Chris Jaques

CEO, M&C Saatchi Asia

Wing K. Lee

Chief Executive Officer
YTL Communications Sdn Bhd

Zalfian Fuzi

Chief Operating Officer
IZI Media Group

Ahmad Izham Omar

Group CEO
Media Prima Television Networks

Prashant Kumar

President, World Markets,
Asia-Pacific, IPG Mediabrands

Mehdi Lamloum

Executive Creative Director
Geometry Global KL

Jyotsna Mishra

Asia-Pac Marketing Leader
IBM Watson Group

“Marketing is about persuasive story telling isn’t it? Let’s not kid ourselves: we all know what we need to communicate but the challenge has always been HOW to say it. And ‘how to say it’ takes us back to starting, managing and engaging the conversation with your consumer or fan."


Registration & Morning Coffee/Tea


Welcome Address by Organising Chairman Harmandar Singh


# If Walls Could Talk

by Srikanth Ramachandran

Director, Moving Walls

How leading advertisers made the walls of Kuala Lumpur talk to the streets!


# How data will drive your marketing conversations

by Alice Donaldson

Insights Manager – APAC and South Africa, Exponential

Conversations are successful if a little audience research was done first. Marketers need to know who their audience is, what they want and tailor the message to their needs. If you don’t, you may as well be having a conversation in a foreign language.


# Brand Storytelling: The New Competitive Advantage

by Sita Subramony

Managing Partner - Asia, Shopper Intelligence

Shopper Intelligence will share their approach to story writing and storytelling by showing an example of a brand story and the resulting creative.


# What Goes Viral:The 10 Rules that will get your Branded Content shared by Consumers.

by Chris Jaques

CEO, M&C Saatchi Asia


Coffee/Tea Break & Networking


# When high-tech meets hi-touch

by Sunil Sethi

Managing Director, Mondelez Malaysia


# Cognitive Marketing - conversations redefined

by Jyotsna Mishra

Asia-Pac Marketing Leader, IBM Watson Group

Technology has leaped the conversation gap when it comes to engagement - seeing is believing!


# Every Brand Has a Story


Dato’ Rozalila Abdul Rahman

Chief Marketing Officer, TM Berhad

Anja Henze

Marketing Director, Dutch Lady Milk Industries Berhad

Prashant Kumar

President, World Markets, Asia-Pacific, IPG Mediabrands

Henry Tan

Chief Operating Officer, Astro

Ahmad Izham Omar

Group CEO, Media Prima Television Networks

Eric Wong

Country Marketing Director, Citibank Berhad


Lunch & Networking


# Storytelling in Motion

by Anthony Copping

Founder/CEO, Binumi

Binumi is a WORLD FIRST - A radical new innovative video platform, which allows its users to create videos of amazing diversity and to tell their stories instantly through cutting edge visual imagery, brings your stories to life with video!


# Content is the lifeblood of Marketing


Ezra Zahid

Director, PopDigital

Timothy Tiah

Director, Reelity.TV

Herry Budiazhari

Marketing Director, Unilever Malaysia & Singapore

Sulin Lau

Chief Marketing Officer, Maxis Mobile Services Sdn Bhd

Zalfian Fuzi

Chief Operating Officer, IZI Media Group

Mehdi Lamloum

Executive Creative Director, Geometry Global KL


Coffee/Tea Break & Networking


CREAM 2014 Presentation

The sixth annual CREAM (Client Relationships And Experiences with Agencies in Malaysia) is a survey commissioned by MARKETING magazine amongst marketers, and conducted by TNS-RI using their world-famous TRI*M stakeholder measurement tool in collaboration with R3, one of the world’s leading agency evaluation and assessment specialist.


# Upclose with Wing K Lee

Wing K Lee

Chief Executive Officer, YTL Communications Sdn Bhd



“Trains, Planes ...... and Toilet Cleaners”

By Hamish Taylor

World Turnaround Expert & Business Consultant

Hamish Taylor has managed and advised on some of the most well known brands in the world. A marketer by training, he rose through the ranks to CEO positions where he became a customer of marketing. Hamish will share what he sees as the 4 most important challenges facing marketing teams if they are to truly “lead the business”:-

  • We need to change the way we “understand” customers
  • We need to place the customer at the core of EVERYONE’S activity
  • If you want a breakthrough, look outside your current environment
  • We need to change the way we engage with both external and, more importantly, internal customers

Closing and Thank You.


22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr. Ismail, 60000 Kuala Lumpur, Malaysia


T: +603 7726 2588F: +603 7722 5712E: [email protected]