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Recent Posts
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- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Customer Behaviours Archive
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Segmenting customers by Their Behavior and Context
CONSUMER MARKETING At its heart, the role of marketing is to provide strategic direction to the firm, and ultimately, make it more efficient. Of course CFOs looking at ad budgets and promotion