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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Latest Headlines
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cCube TV TV believes in the unconventional!
cCube TV TV guarantees it brings fresh ideas and new content to video production through its eccentric touch. cCube TV started with a concept ultimately referred to by the staff as the three Cs – Communicate, Create and Client Centric. The video production house, which started in January 2008, strives to build this brand philosophy and [...] -
Intergrated Hitz: A Single Brand Offers Double The Entertainment
Today, the youth segment is spending less time watching television and listening to the radio as a result of using the Internet to consume information. One thing has not changed though, music is still a powerful medium for youth expression, individuality, and for social change. This fact inspired the integration of ASTRO Hitz and Hitz.fm to [...] -
Turning an Economic Slowdown Into Opportunity
The world is experiencing its worst ever economic crisis. Corporate scandals, massive rescue plans and millions of people being laid off have been making news headlines. At the same time, a few companies are doing better than ever, fuelled by the power of their brands. -
Rediscovering ‘Malay’ in the Malaysian Youth Segment: Part 2
I’m back again with juice on the biggest Malaysian youth marketing challenge of 2009: Marketing to the ‘Malay’ segment of Malaysian youth. If you missed part 1 in a previous issue of Marketing Magazine, here’s what we covered: Malay youths account for 70% or more of the Malaysian youth segment. -
The Three Faces of PathTracker
The First Face These Views are informed by a study of millions of shopping trips, on a second by second basis. What does that mean? In 2001 we began tracking shoppers from the cart corral to the checkout line, by tagging their carts (and baskets) with RFID tags. Of course, -
Digital Marketing, Plain and Simple?
Every once in a while, something comes along that changes everything. Like the internet. It has reached across, touched and helped other technologies to evolve. It has proven to be a catalyst to the convergence of technologies. -
MMC:The world goes digital, and there’s no turning back!
The 5th Malaysian Media Conference brought some of the most forward thinking ‘media’ minds under one roof Talking about the future is never easy, but when done in front of a hall packed with media players, it is a moment to stop and take notice. -
Plastic fantastic
(Far from sealing the fate of the newspaper industry, a new generation of e-readers may be its savior.) At 912 pages, Roberto Bolaño’s novel 2666 is two inches thick. At 500g, -
Destined for Greater Heights, my dear Watsons?
Whatever it may be called, “Destination Marketing” is a relatively new term to me. Trust the marketing people to coin a new jargon for everything (which I don’t blame being a marketer myself but I have to admit it’s a wide term). -
Symbolic Gesture
Brand icons are designed to last, but not all do. Take, for example, Bank of America Merrill Lynch. Last month, it unveiled a fresh visual identity following a merger earlier this year, when Bank of America acquired Merrill Lynch to prevent it from collapsing. The logo is based on the previous Bank of America identity, [...]