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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Latest Headlines
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Some Untold Stories
The Sun, in its promotional campaigns, brands R. Nadeswaran a.k.a Citizen Nades as the “Scariest man in Malaysia”. And another ad of him and his partner Terence Fernandez -
The Might of Market Research
Neuroscience and cognitive psychology research reveal that most of human behavior is under control of the unconscious, habitual mind. Up to 95% of what our customers -
The Misguided Bobbing of the Long Tail
For those not familiar, “the long tail” consists of all those items in the store, which rarely – or possibly never – make a sale. This phenomenon is true whether you are considering the full store, a single department or category, or even a single brand. Some stuff is in the store, even though it [...] -
Knowing the unsophisticated search engine user – or 99% of the Internet population
A couple of weeks ago, I urgently asked one of my new interns to find a list of banks who could help us with some very specific trade financing and banking needs in the UK. -
Youth to Brand:Are you a friend?
What are young Malaysians into these days? Is it Music? Sports? Bands? Prizes? Fashion? Dance parties? Facebook? YouTube? Mawi? Siti? Rain? I’m talking about Malaysian youths aged 15 to 35. -
Discounters dealt a blow
What does Tesco’s reported revival of premium lines mean for low-end retailers, asks Joe Thomas British shoppers, it seems, could be losing their appetite for discount labels. -
Listening to what your customer doesn’t say
…Listening to what your customer isn’t saying relies on a longitudinal approach where insights are built over time… Not only are customers not always right, they lie. You ask them what they want; you get it for them, then they don’t want it. -
Global icon of the promotion marketing industry honoured as first lifetime achievement award recipient at 2009 promotion Marketing Awards
Australian Promotion Marketing Industry acknowledges Mike Da Silva, CEO of MDSA Promotion Marketing, Sydney with the Industry’s inaugural Lifetime Achievement Award At the 2009 Promotion Marketing Awards in Sydney. -
Malaysia’s very own social network site is alive and buzzing
It is designed and conceived to complement rather than compete with other more established social networks like Facebook and Twitter. ruumz, Malaysia’s very own social network site still manages to operate under the same format as the aforementioned social sites. -
AirAsia’s mobile marketing garners millions of exposures
Think AirAsia and remnants of the last cheap flight you took to Australia or South East Asia might pop into your mind. But did you know they are one of the first publicly listed entities to take heed of the mobile internet growth in the region?