Global attention on the Youth Engagement Summit 2009 highlights the gathering of global icons and business leaders. But underneath the surface, YES2009 is also the pinnacle Read the rest of this entry »

YES2009 boasts a very impressive line-up of the world’s best and most diverse speakers. However, representing Malaysia is the always popular and much respected Dato’ Seri Tony Fernandes, Read the rest of this entry »

OLYMPUS UNDERTAKES CSR PROGRAMME WITH THE ONE ACADEMY

Olympus Malaysia, which recently launched the revolutionary PEN E-P1 camera, teamed up with The One Academy in its search for creative and talented young Malaysians. Read the rest of this entry »

CONSUMER MARKETING
At its heart, the role of marketing is to provide strategic direction to the firm, and ultimately, make it more efficient. Of course CFOs looking at ad budgets and promotion Read the rest of this entry »

I’m not ashamed to admit it! My first ‘adult’ drink was a few weeks after I turned 18 years old. I invited a girl friend at the time to a quaint little ‘pub’ in Melbourne, Read the rest of this entry »

DIRECT MARKETING
Nothing personal. Just business.

Personally, I sweat like it’s my favorite, full time past-time. That wasn’t so until I moved to the tropics, whereupon every day has been a sweaty day.

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Do you remember your college days?
Most of us only had two things on our minds: Our friends, and our studies. Okay, maybe not all of us had studies on our minds, Read the rest of this entry »

SHOPPERS, RETAILERS & BRANDS
Quite a number of successful retailers, over the years, have attributed a significant measure of their success to the principle that, “The customer is always right.” Read the rest of this entry »

Whether or not you are ready for the future, the future is upon you. Fewer births and longer lives has brought us closer and closer to a situation first dragged Read the rest of this entry »