Direct Marketing Association of Malaysia (DMAM) presented their members and industry professionals with information and opportunities that would enable them to form a stronger relationship with their clients.
In a very informal environment, DMAM and Kodak successfully imparted ideas that marketers can use to create rich, unique, creative direct marketing options.
Sreedhar Subramaniam, President, DMAM, said, “The objective of the session was to encourage marketers and professional to start utilising the various data mining tools available out there in the marketplace.” He added that cost is never an issue as different customers have different needs and with data mining, a marketer can target a group of people instead of spending on bulk mailing practices.”
The networking session also saw Kodak introduce TransPromo, which basically means transactions and promotions being done together. TransPromo converts passive marketing to proactive marketing. With almost every home and business being a user of utility services, utility bill designs hold tremendous potential for improvement as a communication tool. They explained that one way to increase revenue steams for any marketer is to add a promotional element to the existing statement.
In a recently concluded agreement, MARKETING magazine Malaysia has been appointed the Official Magazine for the Direct Marketing Association of Malaysia (DMAM) Awards. President Sreedhar, who is also CEO of The Malaysian Insider said, “We are happy to leverage on MARKETING’sreaders and further empower the DMAM Awards to the next level.