This is the 9th year for the Malaysian Media Conference (MMC). It is also a time when content, collaboration and convergence are no more buzz words. MMC has become an annual cornerstone event for the media and marketing industries in Malaysia to catch up on the latest groundswell trends to hit the communications landscape. This year’s theme Breaking the Mould does exactly that as it traverses digital, mobile, content, business analytics, user behaviour, latest award-winning Malaysian and Global media case studies plus a peek into what happened in the digital space during the recent General Elections!
Organised under the auspices of the Malaysia External Trade Development Corporation (MATRADE) and the International Advertising Association (which is celebrating its 75th Anniversary), event creator MARKETING magazine has once again gathered a luminous cast of illustrious speakers who are sure too inspire and take you on a journey which demystifies the media as you know it.
Valuable insights and business lessons await the enterprising professional who wants to succeed in today’s ever-changing marketing terrain. And like every year, more than 350 media, marketing, brand, digital and advertising professionals are expected to throng this full-day where everyone takes stock of their vision and passion in
Harmandar Singh
Founder,
Malaysian Media Conference (MMC)
WHo SHoulD aTTenD
Every media and marketing professional who wishes to navigate and understand the increasingly complex media scenario and become savvy with latest trends and opportunities in the marketplace.
This applies to heads of marketing companies, agencies, media specialists and owners plus new players who want to get a head start in the game. MNCs and GLCS, SMEs and SMIs will also benefit from this one-day programme in terms of content and networking with high profile industry practitioners.
9 yeaRS of MeDIa eXCellenCe!
The Malaysian Media Conference is a proven landmark event for all media and marketing professionals to get everyone on the same page one day in the year. Over the years, we have tackled many timely topics and issues, ranging from media and marketing challenges and online, digital, mobile to discussing issues like media consolidation, best practices and industry debates featuring leading icons from the local, regional and global markets.
WInnInG MeDIa CaSe STuDIeS
Award-winning media campaigns that rocked the market. Listen to the creators explain the how and why, plus results of their innovative ideas. Top media specialists like Carat, Universal McCann, Starcom, Zenith, Maxus, MediaCompete, Mindshare and more are slated to take the stage and share their cutting edge work. This will be the first time you will have the chance to see up close the real reasons and secrets behind great innovative media campaigns in Malaysia
MalaySIan MeDIa ConfeRenCe PeRSon of THe yeaR!
Every year, the organizers select one individual who had made a positive impact on the media and marketing landscape over the past year. Someone who has demonstrated leadership qualities and also the panache to see beyond the boundaries of the industry in championing the cause of media. There’s is only one winner every year.
ConTenT eXPloSIon
This year we have added a new section called the Content Explosion in an exclusive sharing session featuring presentations and a Panel Discussion comprising content creators, distributors, digital media, and new IPTV players.
The content you consume shapes your reality. People say content is king,and social is the future, so how doyou embrace the future? Good content is evergreen and builds long-term relationships with consumers, it has no expiry date.
It’s hard to convert your leads into consumers without content. So does your brand have content? Is your content social? Is your content occupying Malaysia’s social feeds?
