Daily Breaking News

Dentsu Malaysia Moves Up As Three Join From S&S
Announcing the addition of a new team to oversee the agency’s Japanese portfolio, Dentsu Malaysia appoints Corrie Wong Abdullah as Sen...
30 Jul 2014
David Sin Leaves Grey KL
Group ECD David Sin leaves Grey Kuala Lumpur after 6 years. He joined Grey in 2008 after a stint at Y&R Shanghai. A longtime multi...
30 Jul 2014
M&C Saatchi Appoints Emma-Kate Dobbin To Social Content Director
M&C Saatchi Sydney has appointed former Telstra Social Media Retail & Consumer Head Emma-Kate Dobbin to Social Content Directo...
30 Jul 2014

Pat Wahid joins Proton!

(Adoimagazine.com) - Former Chief Marketing Officer (CMO) of Pos Malaysia Berhad and industry veteran, Pat Wahid joins Proton Holdings effective March 18.

Pat, who has been in the media and marketing business for almost two decades is the new Director for Group Marketing, talking over from previous Group CMO John Chacko who is now CEO and MD of LeapEd, Khazanah's education services company.

Over the past few weeks, Pat has been busy helping Proton regroup its branding efforts and a new campaign roll-out is expected around end March.

A firebrand leader, Pat also spent time as Marketing  Director of the New Traits Times for more than six years and ad agency McCann Erickson for many years leading the management of many leading brands in the marketplace. Clients like Coca-Cola, Gillette, Waterman, Sprite, etc.

At Pos Malaysia, she was instrumental in some key product innovations namely PosMe.com.my – an e-commerce portal designed to reshape the postal business and deconstruct the legacy baggage of Pos Malaysia as purely a delivery company. This was done after a complete brand review and competitor analysis, resulting in a 360º transformation plan.

DRB-Hicom, the new owner of Proton, is said to be spearheading the development of an ‘Asean’ car in which Proton would be playing a starring role.

Proton and Perodua are also reported to be rationalizing their supply chain, so vendors would be able to reap the benefits of economies of scale. There are currently about 100 vendors supplying parts and components to both Proton and Perodua.

Proton introduced the Prevé in Brunei recently, making it its third overseas market debut after Australia and Thailand late last year.