(Adoimagazine.com) - Former Chief Marketing Officer (CMO) of Pos Malaysia Berhad and industry veteran, Pat Wahid joins Proton Holdings effective March 18.
Pat, who has been in the media and marketing business for almost two decades is the new Director for Group Marketing, talking over from previous Group CMO John Chacko who is now CEO and MD of LeapEd, Khazanah's education services company.
Over the past few weeks, Pat has been busy helping Proton regroup its branding efforts and a new campaign roll-out is expected around end March.
A firebrand leader, Pat also spent time as Marketing Director of the New Traits Times for more than six years and ad agency McCann Erickson for many years leading the management of many leading brands in the marketplace. Clients like Coca-Cola, Gillette, Waterman, Sprite, etc.
At Pos Malaysia, she was instrumental in some key product innovations namely PosMe.com.my – an e-commerce portal designed to reshape the postal business and deconstruct the legacy baggage of Pos Malaysia as purely a delivery company. This was done after a complete brand review and competitor analysis, resulting in a 360º transformation plan.
DRB-Hicom, the new owner of Proton, is said to be spearheading the development of an ‘Asean’ car in which Proton would be playing a starring role.
Proton and Perodua are also reported to be rationalizing their supply chain, so vendors would be able to reap the benefits of economies of scale. There are currently about 100 vendors supplying parts and components to both Proton and Perodua.
Proton introduced the Prevé in Brunei recently, making it its third overseas market debut after Australia and Thailand late last year.