RHB Banking Group can now P.R.I.D.E. its way into the group's 100 year anniversary seven months from now on 15 July 2013.
P.R.I.D.E., the acronym for 'Professional, Respect, Integrity, Dynamic and Excellence' will be RHB's new mantra to kickstart its centennial celebration to consistently deliver "the best when it comes to meeting its customers' expactations and needs" it said in a statement.
Tan Sri Azlan Zainol, RHB Bank Berhad's Chairman, said, “We hope that this new set of Core Values will take us to another level; to go through a transition from what we have done in the last 100 years to where we can go in the next century. In essence, this is about driving further growth and being able to deliver more to our customers, business partners, shareholders and employees in our journey forward.”
Zainol lauded RHB's diligent and dedicated employees for its hitherto success, especially the Senior Managemet team.
“We have achieved so much, but the determination to keep growing has not faded; it, in fact, surges on and we are raring to move forward more than ever now. From a small bank, we have grown into a sizeable banking Group through a series of rapid expansion and strategic mergers.
RHB customers can look forward to 2013 as it will launching several promotional product campaigns such as Spend with RHB Cards and Drive off with the brand new Volkswagen and the 100 days interest-free home loan campaign.