The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing. Marketers are overwhelmed,and the economic situation is hazy. It's time to get back to what works and what does not. From content and conversations to convergence and conversions, it's time to re-energise reality.


  • Marketing, Brand and Product Managers
  • Advertising, Media and Digital Executives and Entrepreneurs
  • Media Players - Traditional and Digital
  • Business Development Managers
  • SMEs & SMIs


Into its fifth year, the Malaysian CMO Conference has become a landmark event for all serious marketing communications and media professionals. Apart from learning cutting-edge knowledge and listening to real-market experiences from the speakers and panelists, it is also a great opportunity to network with thinkers from the marketing, media, advertising, digital and content ecosystem. About 300 senior marketing and media players turn up for this once-one-year wakeup call on what's hot and what's not in marketing.

Speakers & Panelists

Loh Keh Jiat

Chief Marketing Officer,
Digi Telecommunications Sdn Bhd

Bala Pomaleh

CEO IPG Mediabrands

Puspa Marina Omar

Senior VP &
Head of Strategic Comms
Bank Simpanan Nasional

Raja Teh Maimunah
Raja Abdul Aziz

Hong Leong Islamic
Bank Berhad

Rachel Lim

Love, Bonito

Eric Wong

Marketing Director
IBM Malaysia

Timothy Johnson

Senior VP Marketing
INTI International
University & Colleges

Sulin Lau

Head of Marketing Services

Spencer Lee

Head of Commercial
AirAsia Berhad


Executive Director
Moving Walls

Edward Ling

Sales Manager
Waze Malaysia

Cyril Dhenaut

Head of Marketing
KFit Group

Santharuban T.

Group Marketing Manager
Etika Holdings

Rafiq Razalli

Chief Executive Officer,
Media Prima Digital Sdn Bhd

Dato Seri Vida

Founder Pamoga & Qu Puteh
(Vida Beauty)


Loh Keh Jiat

Chief Marketing Officer, Digi Telecommunications Sdn Bhd

Loh was appointed Chief Marketing Officer on 30 March 2016. Prior to that, he was Chief Sales Officer. He has held other various senior positions within the Marketing Division in his 10 years with Digi. These include Head of Postpaid, Head of Corporate Strategy and Broadband, Head of Product Marketing, and Head of Channels and Regional Management. He has more than 20 years of experience in the telecommunications and accounting industries, having held roles at PT Mobile-8 Tbk Indonesia and PricewaterhouseCoopers prior to joining Digi.

Bala Pomaleh

CEO, IPG Mediabrands

Before helming IPG Mediabrands Malaysia, Bala was CEO of Carat Malaysia. He has been in advertising since 1991, starting off as a Media Research Assistant, and worked across a select few agency groups since then. He joined Aegis Media with Carat in 2006, but was soon offered the opportunity to lead Aegis Media sister company Posterscope Malaysia, to become the top OOH specialist in the country. In 2012, he came back to Carat as CEO. Bala has been in the industry for 23 years and won numerous awards including the MSA and Aegis Media Awards. 

Puspa Marina Omar

Senior VP & Head of Strategic Comms Bank Simpanan Nasional

Marina is responsible for BSN’s brand management and corporate communications across a diverse network of more than 400 banking outlets and over 5,000 registered banking agents in the country.

She is known for her strong leadership presence and ability to lead, strategise and manage Integrated Communications activities honed over 25 years in the field of Marketing, PR and Corporate Communications. She is a seasoned professional and her experience covers industries ranging from banking to culture & tourism, project development & real estate, oil & gas, education, ICT, telecommunications as well as service & hospitality. She was responsible for the recent rebranding of BSN including many other corporate branding and marketing communications initiatives. Under her leadership, the BSN brand propelled to a different level with many award winning campaigns.

Raja Teh Maimunah Raja Abdul Aziz

Managing Director & Chief Executive Officer Hong Leong Islamic Bank Berhad

Raja Teh Maimunah has over 23 years of experience in banking and finance, focusing on Islamic and investment banking. Prior to her current role, she was Global Head of Islamic Markets at Bursa Malaysia. And before that, she was the Chief Corporate Officer and Head of International Business at Kuwait Finance House Malaysia, CEO of Bank Al Khair Malaysia (previously Unicorn Investment Bank) and Head of Investment Banking at RHB Sakura Merchant Bank (now RHB Investment Bank).

She had also served in Pengurusan Danaharta Nasional Berhad during the Asian financial crisis in 1998 and was with CIMB Investment Bank over a period of almost 10 years covering debt and equity origination and equity sales. Raja Teh is the Adviser on Islamic Banking and Finance to the World Islamic Economic Forum Foundation and a Board Member of the Islamic Banking and Finance Institute Malaysia.


Rachel Lim

Co-Founder Love, Bonito

Having started her own online fashion business at the tender age of 19 when e-commerce was minimal, Rachel and the brand was immediately propelled to the forefront of the industry, revolutionising and headlining the spheres of online retail and redefined the fashion scene in Singapore.

The style maven continued to garner a strong following among women with her innate ability to engage, relate and connect with them. In line with Love, Bonito’s mission to empower women’s confidence through style, she is able to further touch and impact the community of women she and the brand have created.

Love, Bonito today remains to be the leading online retailer, constantly pushing boundaries and scaling new heights. She has grown the brand beyond Singapore to Malaysia, Indonesia, Cambodia and Australia. Rachel believes that everyone has a purpose destined for them and she endeavours to inspire them to discover and live out their true purpose. She was recently honoured by Forbes to be in Asia’s first ever 30 Under 30 list.

Eric Wong

CMO, IBM Malaysia

As the Marketing Director of IBM Malaysia, Eric Wong is tasked to educate the Malaysian market on what is IBM’s vision of a Smarter Planet. A role that requires him to engage IBM clients, business partners, government agencies, media and industry influencers to have a conversation on IBM’s thought leadership.

With over 22 years of solid Marketing experience in the IT industry, Eric’s marketing efforts are targetted at driving brand differentiation in an industry that is crowded and constantly innovating and evolving. Eric is a councillor for the Malaysia’s National ICT Association (PIKOM) and a member of the Malaysian Advertisers Association. He also serve as an industry advisor to Universiti Sains Malaysia and Taylor’s University to help local universities produce future talents for the industry.

Timothy Johnson

Senior VP Marketing INTI International University & Colleges

A seasoned marketer with over 20 years experience in Sales & Marketing spanning FMCG, Financial Services and now Education, Tim has worked with top brands at Nestle, Citibank and Standard Chartered and is now Vice President Marketing at Inti International University and College. Before Inti he was Head of Marketing at Standard Chartered Bank for five years.

Sulin Lau

Head of Marketing Services, Maxis

Sulin currently oversees brand, media, digital, social and customer insight for Maxis. Before Maxis, she spent 15+ years poking around advertising, marketing, media and the internet: the first 10 years as a brand planner for Leo Burnett, DDB and BBDO, and then 4+ years as resident troublemaker at DiGi Telecommunications – overseeing different portfolios in brand, ecommerce, and customer experience. In 2013, she took a year off to bartend, write miserable fiction, volunteer for San Francisco-based Kiva. org and finally, to create Think Things (, marketing and media ideation cards that “help any small budget client think like a big ad agency”. She joined Maxis 2 years ago from Ogilvy & Mather Malaysia, where she was MD for both the advertising and digital divisions. These days she still teaches and writes a little, although not nearly as much as she’d like to.

Spencer Lee

Head of Commercial, AirAsia Berhad

Spencer Lee has been Head of Commercial at AirAsia Berhad since 2014. Mr. Lee oversees the entire Malaysia Commercial function and is accountable for its profit and loss. He joined AirAsia in 2006 as a Marketing Manager and moved on to set up the Ancillary Income Department. He served as Head of Marketing at AirAsia Berhad since 2013. He has pioneered a number of projects in AirAsia, especially Ancillary products, and was instrumental in setting up the AirAsia BIG loyalty programme. He also won the best co-brand credit card programme with Citibank, the best use of TV with Media Prima, Social Media and Digital during his marketing period at AirAsia. He has over 13 years of experience in fields that include marketing, advertising, sales, communications, mobile and loyalty programmes.

Srikanth Ramachandran

Executive Director, Moving Walls

Inspired by Ridley Scott’s Blade Runner, where technology-based canvases mesh the physical world (real) with the digital world (virtual), Srikanth formed Moving Walls – a start up with a vision to tackle Digital’s Final Frontier.

His corporate and entrepreneurial life comprise establishing and growing IBM Singapore’s e-business team, Implementing the world’s first end-to-end Secure Electronic Transaction (SET) transaction in 1996; building and merging Knowledge Dynamics (KD), a regional leader in the analytics space, with a NYSE listed company. At Moving Walls, he scooped a range of Malaysian and Regional Awards including Most Promising Entrepreneur Award at the 2015 Asia Pacific Entrepreneur Awards (APEA).

Edward Ling

Sales Manager Waze Malaysia

Edward is the first employee of Waze in Asia Pacific, based out of Google Kuala Lumpur. Prior to Waze, he represented LinkedIn in a regional role - based out of Singapore. He spent over 12 years working in tech companies specializing in sales and marketing. He currently champions location based marketing, which uses location and behavioural data to craft sharper marketing campaigns.

Cyril Dhenaut

Head of Marketing, KFit Group

Cyril is an emerging young leader in the industry and joined KFit recently at the tender age of 27. He holds CMO responsibilities and oversees regional marketing, with a focus on integrating marketing, business strategy and product development in an evolving startup environment.

Originally from Paris, Cyril graduated from one of Europe’s top business schools in 2012. His career in marketing started with French telecom giant Bouygues Telecom, where he moved into the role of Web Marketing Product Manager within two years. Cyril’s career has spanned across leading e-commerce players like online French media group Webedia and Glass Group Global. At Glasses Group, Cyril was appointed Head of Performance and CRM for Asia Pacific, a role that brought him to Kuala Lumpur.

Santharuban T. Sundaram

Group Marketing Manager, Etika Holdings (formerly Permanis)

Santharuban or Ruban has been in marketing for about 14 years. He is now Group Marketing Manager,Etika Holdings (formerly Permanis) in charge of brand marketing, events and sponsorship, public relations as well as new product development for brands like Wonda, Calpis, Goodday, Mountain Dew, Revive, Tropicana, Pepsi, etc. Ruban has served Permanis for 7 years and was previously with ntv7, NSTP, WOW FM and Celcom Axiata. He has judged for award shows like the Effie, PMAA Dragons of Asia, etc. The innovation and differentiation behind the launch of Wonda and Mountain Dew has won Permanis awards like a Gold Effie in 2014, MMA Advertiser of the Year 2015, and Marketer of the Year at the AMEA 2015 awards.

Rafiq Razalli

Chief Executive Officer, Media Prima Digital Sdn Bhd

Rafiq, 31, became CEO of Media Prima Digital earlier this year. He who holds a Bachelor of Science (First Class Honours) in Actuarial Science from Pennsylvania State University and has comprehensive experience in business development and strategic planning. His career in IT began with Maxis where he held positions in International Data Wholesale and Corporate Strategy. In 2011, Rafiq was part of the team which formed Groupon Malaysia, an e-commerce player based in the US connecting customers with local merchants in more than 28 countries including Malaysia. He was promoted to Country GM for Malaysia two years later. In 2015, Rafiq and a group of investors established KFit, a Malaysian start-up company that provides a mobile app for users to plan their wellness activities like gym membership, fitness studios and related activities. KFit today boasts operations in eight countries across Asia Pacific.

Dato Seri Dr Hasmiza Othman (Dato Seri Vida)

Founder, Pamoga & Qu Puteh (Vida Beauty)

Dato Seri Dr Hasmiza Othman or more popularly known as Dato Dr. Vida, started off from humble beginnings, having lost her father at the tender age of 9. Holding a Bachelor of Education in Malay literature and history, she started off her career as a teacher at the National Chinese School in Ipoh Perak – a position she held for 12 years. Starting off her business small since she was in high school, today her health and beauty products Pamoga and Qu Puteh are known throughout Malaysia, Brunei and in Singapore.

This ambitious female entrepreneur who is in her early 40s is still eager to grow and diversify her business offerings. She got her first head start into the business world when she opened a salon, it was there she began to make a variety of health and beauty products for her customers looking for facials. Luck was on her side when she became a lecturer at the National Vocational Training Council (VLK) and became more active in promoting her products.

Today, Vida Beauty products are now sold in both the local and international markets


Watch what went down at CMO2016

( – We brought you the top insights, live sessions and now we are giving you a bird's eye view of our CMO 2016 conference.......... Read More >>

Vida Beauty founder to speak

Beauty entrepreneur Datuk Seri Hasmiza Othman (pic), better known as Dr Vida, will be speaking at the upcoming Malaysian CMO Conference on Sept 6......... Read More >>

Why is Big Data important to Rafiq Razalli and Bala Pomaleh?

The CEOs of Media Prima Digital and IPG Mediabrands share why their organisations are paying closer attention to Big Data........ Read More >>

CMO Spotlight: Breaking down Big Data over lunch

( – Ahead of our upcoming CMO conference this September 6th, the members of our power panel session on big data gathered today for a lunch organised by MARKETING to discuss the key issues surrounding the topic........ Read More >>

So what is Dato Seri Vida going to tell you about marketing?

( - The Special Guest Speaker for the coming Malaysian CMO Conference on Sept 6 is Dato Seri Vida, the Founder of Pamoga & Qu Puteh (Vida Beauty)....... Read More >>

Everything you wanted to know about Sept 6 is here.. -Here is the day's programme for the Malaysian CMO Conference on Sept 6, 9am Welcome Remarks by Master of Ceremonies Timothy Johnson - Senior VP of Marketing, INTI International University & Colleges...... Read More >>

CMO conference an event not to be missed

THE Malaysian chief marketing officers (CMO) conference has become a landmark event for all serious marketing communications and media professionals...... Read More >>

How a leader from finance can teach us about customer experiences

( - The 5th Malaysian CMO Conference features 14 speakers and panelists who will talk about the new realities in Malaysia's marketing game..... Read More >>

Qu Puteh founder Dato Seri Vida to speak at CMO 2016

( – While many know her for her bold marketing moves, not many know the thought process and research that goes behind Dato Seri Vida's marketing gambits..... Read More >>

Malaysian Chief Marketing Officers Conference is back.

( -The Malaysian CMO Conference has become a landmark event for all serious marketing communications and media professionals.... Read More >>

Why is Maxis' SuLin Lau talking about dinosaurs?

( – Come September 6th the stage at Sime Darby Convention Centre will be packed with brilliant marketers who are at the top of their game.... Read More >>

Marketing speakers from Waze, BSN and Permanis join CMO2016

( – Our list of speakers at the upcoming CMO Conference expands with Edward Ling (Sales Manager, Waze Malaysia) Santharuban T. Sundaram (Group Marketing Manager of Permanis Sandilands) and Puspa Marina Omar (Senior Vice President & Head of Strategic Communications) joining the roster of Malaysia’s top marketing heads sharing their insights on September 6th... Read More >>

World's Best Campaigns from Cannes Lions 2016 at CMO Conference Sept 6!

MARKETING magazine, as the Malaysia country rep for the Lions Festivals, will be screening the world's best campaigns from this year's Cannes Lions Festival at the coming Malaysian CMO Conference on September 6 at the Sime Darby Convention Centre... Read More >>

Malaysia CMO Conference returns with 'New Realities'

Last year the annual Chief Marketing Conference posed the thought-provoking statement which many thought of but were too afraid to say aloud, 'The client is not GOD'.This year's CMO conference is back with honest conversations between clients and agencies on the future of this ever-changing industry... Read More >>

How one Malaysian took China by storm!

Known globally as the WeChat Company, Tencent is the largest internet service provider in Asia, with a market capitalization, as of March 20, 2015, of USD 172 billion. Tencent’s mission is to enhance the quality of human life through Internet services. It delivers value-added Internet, mobile/ telecom services and online advertising, in order to fulfil the strategic goal of providing users with “one-stop online lifestyle services”... Read More >>

The happy Englishman whose home is Malaysia!

Englishman Ian Cruddas has been in Malaysia since 1999 and is married to a Malaysian, with whom he has two young children. He came to Malaysia to work with Watsons as Merchandise Manager and worked himself up to General Manager where he helped to build the company to over 220 stores. He was voted “Retail CEO of the Year 2006/7” by the retail sector in Malaysia. As CEO of Nando’s you can see him doing the ‘chicken dance’ with mascot Barci at his new restaurant openings, now totalling over 50 across Malaysia!... Read More >>

CMO Talk: Eric Wong, IBM Malaysia

Top on the agenda for every marketer in 2015 is the shift from advertising centric to content centric marketing. This involves the adoption of marketing automation tools for digital engagement, cross channel integration with a focus on data-driven marketing... Read More >>

4th Malaysian CMO Conference launches with two TVCs!

Clients or marketers are normal human beings and consumers like you and I. They all have jobs to do, like all of us in advertising and media. Targets to reach, sales to make, KPIs to meet and bosses to please. The 4th Malaysian CMO Conference will dissect the way marketers work and how agencies and media owners can learn the ups and downs of the market through the lens of the client. Marketing minds will share and add context to what agencies are doing wrong, or right, in making the industry work and serving the consumer best... Read More >>

Dump 'Client is Almighty' Thinking!

CLIENTS or marketers are normal human beings and consumers like you and I. They all have jobs to do, like all of us in advertising and media. Targets to reach, sales to make, KPIs to meet and bosses to please. Agencies pander to marketers because they are a financial lifeline, a prestigious brand for their agency portfolio ie. bragging rights and a chance to shine if all factors work. There’s nothing wrong with doing the best for one’s clients. After all advertising many say advertising is a service business. But is it really? .... One can get distracted by blind devotion and ignore the reason why ad agencies exist... Read More >>

Meet the man who’s no one-hit Wonda on April 21!

Santharuban or Ruban is in charge of overseeing all A&P and new launches for Permanis’ portfolio of brands as well as events and public relations. He handled the launch of key brands in the marketplace such as Mountain Dew and Revive. We ask him how he goes about it... Read More >>

We talk to Kim Walker about April 21

Kim Walker is Founder & Chairman, Aprais Worldwide - the world’s leading business consultancy that helps companies improve the productivity of their relationships, particularly among ad agencies and clients. On April 21 he will join 20 other speakers and panelists at the 4th Malaysian Media Conference on April 21 in KL... Read More >>

Tencent's SY Lau Named Cannes Media Person of the Year 2015

The Cannes Lions International Festival of Creativity announced the Cannes Lions 2015 Media Person of the Year Award today in Beijing, China is none other than SY Lau, Senior Executive Vice President of Tencent and President of Online Media Group (OMG).

The award was presented by Terry Savage, Chairman of the Cannes Lions International Festival of Creativity - SY Lau was awarded for his vision and leadership in transforming Tencent Online Media Group into China’s most successful integrated online media matrix... Read More >>

How Customer-Centric are Malaysian marketers?

We ask the author of The Age of Selfish Altruism: Why New Values are Killing Consumerism Alan Fairnington what problems Malaysian companies face when getting customer-centric…

How does being customer-centric any different from what Malaysian marketers are already doing now?

Customer Centricity is about putting Customer Value before Shareholder Value. Delivering real customer value often impacts short term profitability which is why most companies only pay lip service to customer centricity. This requires including the customer voice at the board level. Strong leaders have a real focus on customer centricity as their highest corporate goal. A prime example is Amazon CEO Jeff Bezos. His clear dedication to customer centricity has enabled him to build one of the biggest, most valuable retailer operations in the world. Read More >>


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