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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Online Edition Archive
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MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
WHAT is Marketing? The word gets bandied around so loosely today it could be anything. Dictionaries have defined marketing as the act or process of buying and selling in a market, the commercial functions involved in transferring -
CHALLENGES TO MEDICAL TOURISM
GOOD INDICATIONS BUT ROOM FOR IMPROVEMENT Much has been written about the many benefits and opportunities that medical tourism offers. Those wishing to take advantage of those benefits and opportunities, though, should also be aware of the challenges. -
“You mean it actually worked?!”
What a pity ordinary advertising doesn’t offer the same number-crunching gratifications as the advertising created by Direct Marketing specialists. -
No More Plastic Cards!
All the financial marketing tactics is that it is becoming increasingly competitive amidst the gloom of the global economy.. -
Retaining customer loyalty in a challenging economic climate
With marketing budgets being slashed in the face of the global economic recession, corporations across the world are looking to do more with less. -
Food for Thought: An Investigation into the Future of Food in Asia
Through time, Asian countries have had signification exposure to international and regional influences of culture and customs. Though by and large, Asians remain loyal to their traditional recipes, -
IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
This week saw two big stories, both initially contradictory, but both showing the role of the agency is changing significantly. -
MARKETING MAGAZINE TURNS SILVER
Marketing Magazine is proud to share good news of our recent Silver honour. We have clinched the Silver Award in the English Current Affairs/Business category at the 2009 -
2009: Marketers engage the power of young consumers
2009 was a year where marketers went all out to win the hearts of young consumers. Digital media. UGC campaigns. Reality TV shows. Ads on nasi lemak packets. -
The Amazonian Ghost
In the movie Ghost, with Patrick Swayze and Demi Moore, we see the spectral Swayze trying to reach his real world lover, by the power of the mind.