VLT and OMD Top Winners in new business rankings!

27 July 2015

(Marketingmagazine.com.my) - 

The latest new business wins tracked by marketing and research consultant R3 Worldwide in their New Business League came out last week listing the top 10 wins scored by media, creative and digital agencies in Malaysia.

VLT started the year with a bang when they clinched the BMW digital business while Leo Burnett won a regional project for Carlsberg. In March, JWT scored a project assignment with Celcom Planet. M&C Saatchi had triple wins with UEM (Branding) and Sime Darby LPGA in April, and Yonder in June.

On the media front, Universal McCann was tasked with a Malaysian Airlines project in April while Mindshare clinched Pizza Hut and OMD got Beiersdorf a month earlier. Mediacom has been having a busy time as it took over the Celcom/SK Telecom and AEON media business.

* R3's methodology for New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.

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