MullenLowe’s Mazuin Zin shines on the world stage

09 August 2017

Managing Director of MullenLowe Mazuin Zin Malaysia has been named CEO of the Year 2017 at the annual CMO Asia.

In a recently held ceremony in Singapore, Mazuin was recognised for her leadership in driving MullenLowe into a results-oriented specialist marketing communication agency in Malaysia. 

This accolade comes on the back of MullenLowe Malaysia recently winning the ‘Best Mobile Marketing Solutions Provider Team in Asia-Pacific 2017’ at the MobEx 2017 APAC Awards and A+M’s Content Marketing Agency of the Year Award 2017.

Commenting on the prestigious win, Mazuin shared “I’m both happy and humbled with this industry recognition at the regional stage. However, what makes it super special is that this award is for the entire team who’s been resilient in our mission to carve out our special niche in past five years. The journey has been testing, but acknowledgements like these make it all worth it.”

Every year CMO Asia: a leading industry forum represented by Business leaders comprising of CMOs/CFOs/CEOs from across industry sectors from over 45 countries applaud both organisational and individual professional achievements and body of work.



For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers...
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on...
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am - 5.00pm

Book your seats early! Call Ruby on 03-77262588 or This email address is being protected from spambots. You need JavaScript enabled to view it.


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