Award winning creative Chow Kok Keong has risen in rank to embrace the role of Executive Creative Director of Dentsu Utama Sdn Bhd; where he will focus on raising the standard of creative output, lead the creative department and continue to grow the agency’s creative reputation.
“Kok Keong’s creative energy and thinking has been an asset to our agency, our clients and our office. His unique ability to combine creativity and business insights has resulted in better campaigns and ultimately produces better results for our clients”, said En Omar Shaari, CEO of Dentsu Utama Sdn Bhd.
“We look forward to his continued impact as he takes our creative community to a new level”, he said.
It has been about a year since Kok Keong and a few other big talents joined Dentsu; the mission was to ‘level up’ the agency’s creative profile and raising standards.
In his new capacity as Executive Creative Director, Kok Keong will set the strategic creative direction for the team in managing both the local and international clients.
“Dentsu Utama is a great agency which empowers me to realize my full potential. Combine that with a young, hungry and dynamic team that is fully charged and waiting to take on challenges, 2015 will prove to be an even more exciting and challenging year for all”, said Kok Keong, commenting on his promotion.
“We were looking for a strategic thinker who has a head for business and a heart for creativity. A creative innovator who will help bring our clients’ fame and the fortune that follows. A trustworthy partner who will inspire our people and earn our clients’ respect”, said Ted Lim, Chief Creative Director, Dentsu Aegis Network for Southeast Asia.
“We found all that in Kok Keong”, Ted went on to add.
With 20 years of industry experience under his belt, Chow Kok Keong is one of Malaysia’s leading creative directors who is well known for his creative and innovative work that has helped him obtain over 100 international and regional awards which includes D&AD, Cannes, One Show, Clio, LIAA, Australian Award, AdFest, Spikes and Effies.
He continued his winning streak by leading Dentsu Utama to 4th place in the recent Malaysia Kancil Awards with 4 golds, 13 silvers and 15 bronze awards in less than a year.
Kok Keong has vast amounts of experience; particularly with automobile accounts, having worked on Saab, Porsche, Rover, Perodua, and recently on Honda. He also comes with a strong experience in the banking, telecommunication, FMCG and electronic industry.
Dentsu Utama is a member of Dentsu Aegis Network.