APPIES Malaysia shines brighter in year two

07 July 2017

APPIES Malaysia, organised by MARKETING Magazine, came back strong in its second year with a total of 17 awards given out today to the most effective campaigns in Malaysia.

The two-day festival hosted 30 senior marketers from the advertising fraternity including Chai Hui Fung, Regional Marketing Director, Nando’s Chickenland Malaysia, Foong Ai Peng, Head of Media and Budget Management, Maxis, Maud Meijboom-van Wel, Marketing Director, Heineken Malaysia Berhad and more.

A total of 10 gold, 6 silver and 1 best presenter awards were awarded to the 54 shortlisted campaigns who presented their cases over the two days. Maxis, KFC and McDonald's were among the gold winners who were successful in presenting and defending their campaign to the judges.

Following this year’s theme of ‘Fame starts here’, presenters who hoped to kick-start their winning streak had to follow an interactive 4-6-15 format, where they had to show a 4-minute creative reel summarising their campaign, present and justify their campaign in a 6-minute presentation and finally field questions about the campaign from the judges and audience for 15-minutes.

Attendees and presenters alike applauded the festival format sharing how the awards show served as a learning platform for those within the industry.

“This open concept adopted by the APPIES gives delegates and participants a holistic view of what is important to different individuals when it comes to evaluating a campaign. It’s great that you even give us delegates a chance to ask questions during the presentations,” Jay Murali, Account Director at the Wizard’ Room shared.

His favourite presenter of the day was the winner of the APPIES best presenter award Stanley Clement, Managing Director for Social & Digital at IPG Mediabrands Malaysia.

“I really enjoyed his presentation, truly it felt more like a conversation and his points were well thought out” Jay added.

APPIES Malaysia is organised by MARKETING Magazine and is sponsored by MDEC and Fried Chillies. The event supported by MalayMail, BFM, New StraitsTimes, RUP, The Edge Financial Daily, The Edge Malaysia, Digital News Asia, SME Magazine, IAA, IAS, PiXiO, OnTarget, R3, Eastin Hotel, Go Communication and MARKETING INC.

Congratulations to the winning brands!

APPIES MALAYSIA 2017 winners list:

 

 

GOLD WINNERS

 

CATEGORY

CAMPAIGN TITLE

BRAND NAME

AGENCY

Food & Beverage

The Secret Lives of KFC Fans

KFC

Entropia Global

Food & Beverage

Activating Biskidz with Ejen Ali

Mamee Monster Bizkidz

Media Prima

Food & Beverage

How Milo brought the child’s champion ecosystem to life

Milo

Society (under IPG Mediabrands)

Consumer Services

The Most Talked About Plan

Celcom First Gold

M&C Saatchi

Probono/Government/Cultural

Stop Nursery Crimes

Protect and Save the Children

Naga DDB

Group

Consumer Services

Maxis Power of One

Maxis

Leo Burnett/Arc WW

Non-Food FMCG

Kong Dou Zhun, Wong Dou Chun

Listerine

Ensemble WW (under IPG Mediabrands)

Probono/Government/Cultural

#YouCanDuit

MDEC

Astro Entertainment Sdn Bhd

Food & Beverage

McChicken #3BitesChallenge

McDonald’s

Leo Burnett/Arc WW

Food & Beverage

Confirm Gila Babi

Ticklish Ribs ‘Wiches

Torpedo Ideas

 

 

SILVER WINNERS

 

CATEGORY

CAMPAIGN TITLE

BRAND NAME

AGENCY

Food & Beverage

Mountain Dew Thematic 2016

Mountain Dew

Dentsu LHS

Food & Beverage

How Milo used the weather to drive a social media campaign

Milo

Society (under IPG Mediabrands)

Consumer Services

A truly Malaysian Greeting

Malaysia Airlines Berhad

M&C Saatchi

Consumer Services

Calpis Launch

Calpis

Dentsu LHS

Consumer Durables

A magnificent secret revealed: AIRA Residence

AIRA Residence

Leo Burnett/Arc WW

Food & Beverage

Wonda Kopi Tarik Reaction Campaign

Wonda Coffee

Dentsu LHS

 

 BEST PRESENTER

Stanley Clement, Managing Director for Social & Digital at IPG Mediabrands Malaysia.

 


 

BEST OF GLOBAL DIGITAL MARKETING Conference 2017

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers...
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on...
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am - 5.00pm

Book your seats early! Call Ruby on 03-77262588 or This email address is being protected from spambots. You need JavaScript enabled to view it.

 

You don't have permission to view or post comments.
Back to top