AdFest 2017: Malaysia makes its mark at the awards

 AdFest2017Awards

 BY: Malati Siniah

Team Malaysia did not disappoint at AdFest 2017 with a total of 5 metals and counting (fingers crossed) picked up on the festival’s first awards ceremony.

Leo Burnett Malaysia and local production house Directors Think Tank shined bright with two silver awards in the Film Craft Lotus category for the campaign Blast Off for Lazada. The campaign won for both directing and original music score.

There were 287 entries for the Film Craft Lotus Awards, with 37 winners in the category, including 15 Bronze, 18 Silver and 4 Gold Lotus Awards.

In addition to its two silver awards Directors Think Tank also picked up the Bronze for Sisters, done together with Ogilvy & Mather KL for the insurance brand Allianz.

There were 13 entries received for New Director Lotus this year and out of which Leo Burnett Malaysia together with Reservoir World picked up the only silver award in the category for Internet film.

Jury President of Film Craft Lotus & New Director Lotus, Corey Esse, Managing Director and Executive Producer of FINCH, Melbourne, Sydney & Auckland shared, “There weren’t a lot of entries [for New Director Lotus] this year and I think moving forward it would be beneficial for production companies to think about what work they could enter. I think there’s an opportunity to showcase young directors’ work to this entire region. The exposure for the New Directors who are awarded at ADFEST this year is going to be great,”

Leo Burnett and Reservoir also picked up the Bronze award for directing under Film Craft for Rubber Boy.

It’s not over yet, tomorrow the winners for the remaining two categories, Film Lotus and Lotus Roots, Malaysia is shortlisted in will be announced. Be sure to check our website tomorrow night to find out the full list of Malaysian winners at this year’s AdFest 2017!

A breakdown of Malaysia’s winners at AdFest so far:

1)    Film Craft Lotus Category

DIRECTING

Entry Title Brand Agency Entering Company Award
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD SILVER
SISTERS ALLIANZ OGILVY & MATHER KUALA LUMPUR DIRECTORS THINK TANK SDN BHD BRONZE

RUBBER BOY

PETROLIAM NASIONAL BERHAD

(PETRONAS

LEO BURNETT MALAYSIA RESERVOIR WORLD SDN BHD BRONZE


ORIGINAL MUSIC SCORE

Entry Title Brand Agency Entering Company Award
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD SILVER


3) NEW DIRECTOR LOTUS Category 

INTERNET FILM

Entry Title Brand Agency Entering Company Award
RUBBER BOY PETRONAS LEO BURNETT MALAYSIA RESERVOIR WORLD SDN BHD SDN BHD SILVER


ADFEST 2017 “20 Years of Diversity” is currently taking place in Pattaya Thailand. This year’s awards have seen over 3,000 entries coming in from 309 companies across 37 cities worldwide. Winners of the awards will be announced on our website on Friday, 24th of March and Saturday, 25th of March. For more information on AdFest and a full list of entries visit http://www.adfest.com/

 

APPIES 2017

FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

Win at the APPIES and shine for the rest of the year!

APPIES 2017

Almost all of last year's winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia's "TED for Marketing" for its second year!

Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.

Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan - Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

So what are you waiting for send in your entries today!

Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.