A promising start for Malaysia at AdFest

 LazadaLBAdfest

By: Malati Siniah

AdFest 2017 kicks off on a positive note for Malaysia with a total of 10 entries being shortlisted to win at the awards.

So far the finalists from 12 out the 18 categories have been announced and Malaysia will be contending for awards in the Film Craft Lotus, Film Lotus and New Director categories. 

Making the finalist list for four awards each is the campaign Blast Off by Lazada and Rubber Boy by Petronas. The Rubber Boy campaign won gold at last year’s APPIES Malaysia and was shortlisted for both SPIKES and last year’s Cannes Lions.  

Also in the running for an award under the Film Lotus Category for ‘Internet Film: Public Services & Case Appeals’ is Naga DDB’s ‘The Sickest Mannequin Challenge’ a provocative campaign aimed at bringing to light the issue of child abuse and sex trafficking.

Check out the full list of the Malaysian finalists below:

1) Film Craft Lotus Category

DIRECTING

Entry Title Brand Agency Entering Company
SISTERS ALLIANZ OGILVY & MATHER KUALA LUMPUR DIRECTORS THINK TANK SDN BHD
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD
RUBBER BOY PETROLIAM NASIONAL BERHAD (PETRONAS) LEO BURNETT MALAYSIA RESERVOIR WORLD SDN BHD

 

EDITING

Entry Title Brand Agency Entering Company
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD

 

CINEMATOGRAPHY

Entry Title Brand Agency Entering Company
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD

 

CASTING

Entry Title Brand Agency Entering Company
RUBBER BOY PETROLIAM NASIONAL BERHAD (PETRONAS) LEO BURNETT MALAYSIA RESERVOIR WORLD SDN BHD

 

ORIGINAL MUSIC SCORE

Entry Title Brand Agency Entering Company
BLAST OFF LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) LEO BURNETT MALAYSIA DIRECTORS THINK TANK SDN BHD

 

2) FILM LOTUS Category

INTERNET FILM: CORPORATE IMAGE

Entry Title Brand Agency Entering Company
RUBBER BOY PETRONAS LEO BURNETT MALAYSIA STAR REACHER ADVERTISING SDN BHD

 

INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS

Entry Title Brand Agency Entering Company
THE SICKEST MANNEQUIN CHALLENGE PUBLIC SERVICE ANNOUNCEMEMNT NAGA DDB TRIBAL NAGA DDB TRIBAL SDN BHD

 

3) NEW DIRECTOR LOTUS Category 

INTERNET FILM

Entry Title Brand Agency Entering Company
RUBBER BOY PETRONAS LEO BURNETT MALAYSIA RESERVOIR WORLD SDN BHD SDN BHD

 

ADFEST 2017 “20 Years of Diversity” is currently taking place in Pattaya Thailand. This year’s awards have seen over 3,000 entries coming in from 309 companies across 37 cities worldwide. Winners of the awards will be announced on our website on Friday, 24th of March and Saturday, 25th of March. For more information on AdFest and a full list of entries visit http://www.adfest.com/

 

APPIES 2017

FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

Win at the APPIES and shine for the rest of the year!

APPIES 2017

Almost all of last year's winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia's "TED for Marketing" for its second year!

Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.

Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan - Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

So what are you waiting for send in your entries today!

Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.