(Adoimagazine.com) - Four advertising industry leaders – Ali Mohamed, Victor Ng, Michael Tang, and the late TL Yeap -- who contributed and changed the course of brands in Malaysia through their commitment to excellence in creative innovation, ideation, and influence, will be inducted into the 4As ‘Hall of Fame’ at the forthcoming Kancil Awards later this year.
This is only the second time that the 4As ‘Hall of Fame’ is admitting people who made significant contributions and distinguished themselves through their involvement in growing brands, industry development, and civic life. The new inductees follow Janet Yeo, Kenneth Smith, Tan Sri Lim Kok Wing and the late Yasmin Ahmad, John Machado, Peter Beaumont, and Datuk Jaffar Mohd Ali who were admitted into the ‘Hall of Fame’ in 2008.
The 4As Council decided to honour the four distinguished industry leaders as part of the 40th anniversary of the association.
In paying tribute to this year’s inductees, newly elected 4As President, Dato’ Johnny Mun said: “The advertising industry in Malaysia has overcome many hurdles and have advanced in a large part due to the enormous and momentous contributions of these leaders. We have established a high standard of advertising because of their courageous and groundbreaking work. Many brands in Malaysia have grown and established themselves as a result of the creativity and professional expertise of these four leaders. Brands can only advance through the creative vision of leaders.”
The ‘Hall of Fame’ honours advertising leaders for their extraordinary achievements to the advertising industry, personal commitment to society, their role in educating members of the industry and academia on the history and foundation of advertising, marketing, and the creative process, and the inspiration they provided in setting standards by which today’s leaders and accomplishments are measured.
“We honour these leaders who have not only distinguished themselves in their careers, but also contributed to the enrichment of advertising and its reputation,” said Johnny Mun, the newly elected 4As president.
Ali rose from rank-and-file – from studio artist to Chairman and Executive Creative Director of Leo Burnett where he was instrumental in the creation of iconic Malaysian story telling-styled commercials for global Malaysian brands like Petronas and Malaysian Airlines together with Yasmin Ahmad, his late partner.
Ng spent 34 years in the advertising industry starting as a trainee account executive and led the legendary creative department of Ogilvy & Mather before joining as Executive Creative Director at local agency Union 45. Among Ng’s many contributions include his tenure as a lecturer at MARA Institute and as a newspaper columnist.
In a career spanning 40 years, Tang led the industry as Managing Director of Ogilvy & Mather, and as Executive Director of Ted Bates, Leo Burnett, and Spencer Azizul. As President of the 4As from 1987 – 1990, he was tirelessly involved in training talents for the industry and involved in the setting up of IACT. Among the brands he was actively involved in included Nestle (for 20 years), Fab detergent, and Colgate toothpaste.
The late Yeap started his career at Ogilvy & Mather and later started his own agency called Spider Networks. Under his leadership, the agency won numerous international awards including CLIOs, D&AD, Spikes, One Show, and New York Festivals. Yeap is best known for building the brands under the Mamee Double Decker company, which was listed on the main board of the KLSE.