The top performing campaigns, brand and agencies for mobile according to Lovely

07 April 2017

A screenshot from the ‘Donate the Bars’ campaign by JWT Brazil which took the The Social Loveliness Award and was listed as the 4th most awarded projects in Lovely’s latest report
 
 
Lovely Mobile News has released an extensive analysis of Mobile Marketing completed in 2016.
 
The report, which will be an annual feature for Lovely Mobile News, analyses the performance of various projects, agencies and brands at the major award programs from around the world. The awards programs covered for this report includes the likes of: The Cannes Lions; MMA Smarties; The Drum MOMAs; D&AD; etc.
 
Topping the charts as the most awarded project is ‘Spark Brilliance’ by Mindshare Turkey for Nike, Mindshare also nabbed the top spot as the most awarded agency/media houses and taking the title of the most awarded brand/marketers was Unilever. 
 
Below are the key highlights from the Lovely Mobile Report and Rankings:
 
Most Awarded Projects
1.      ‘Spark Brilliance’ by Mindshare Turkey for Nike
2.      ‘#ComeOnIn’ by DDB Sydney for The Sydney Opera House
3.      ‘Lo Kar Lo Baat’ by Mindshare India for Hindustan Unilever
4.      ‘Donate the Bars’ by J. Walter Thompson Brazil and Atados
5.      ‘#FeelWimbledon’ by Mindshare UK for Jaguar
 
Most Awarded Agencies/ Media Houses
1.      Mindshare
2.      Starcom Mediavest
3.      Opera Mediaworks
4.      R/GA
5.      PHD
 
Most Awarded Brands/ Marketers
1.      Unilever
2.      Samsung
3.      Nike
4.      L’Oreal
5.      Sydney Opera House
 
Most Awarded Countries:
1.      UK
2.      USA
3.      India
4.      Vietnam
5.      China
 
Over 200 projects from around the world were researched in this extensive report, key highlights of which were recently revealed during the Mobile World Congress in Barcelona at Lovely Mobile News site. During this event, the publication also handed out a few awards that were won by the following:


• The Lovely Application Award: Snapchat

• The Social Loveliness Award: JWT Brazil &d Atados

• The Lovely Innovation Award: AKQA

• The Loveliest Idea Award: INGO Stockholm

The Swedish Number | Case Study from ingosthlm on Vimeo.

• The Lovely M-Commerce Award: Hi Mum! Said Dad

• The Lovely use of Technology Award: T Brand Studio New York

The report also highlights five Telco’s doing their bit for the mobile industry and a list of 25 Lovely Mobile Leaders. 

The full report can be viewed at the Lovely Mobile News site.

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