Regional Head of Country Marketing
Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of traveling the world as a journalist — but fate intervened, and she ended up in advertising instead. She went on to lead strategy teams at BBDO and DDB. In 2014, not content with advising clients from the outside, she decided to become one and joined Maxis as the Head of Marketing where she embraced the notion that brands are built by actions not ads.
She left marketing briefly to lead Facebook’s agency partnership team in Southeast Asia but joined Grab in March last year to lead the super-app's marketing teams across 6 countries.