Abdul Sani Abdul Murad
Group Chief Marketing Officer
RHB Bank Berhad
Abdul Sani is a true-blue marketer who has been in the business from the ground up. He started at the world’s third largest consumer goods company Unilever, which today has more than 400 brands, 12 of which generate sales in excess of 1 billion Euros a year.
He started as a Unilever Scholar and managed various business categories rising to Marketing Manager, during which time he helped grow the hair conditioner category making Sunsilk the market leader. Among his many award-winning marketing accomplishments, he also clinched the Asian Marketing Effectiveness Award for Rexona in 2005.
Sani has been recognised many times across multiple benchmarks including the Putra Brand, Halal Journal and Effie awards in recent years.
Currently the Group Chief Marketing Officer of RHB Banking Group, his mantra when it comes to marketing remains simple, he is committed to quantifying the return they get on every marketing dollar spent, to ensure long term growth. Sani strives to stay relevant, by ensuring whatever he does, is customer centric, exudes creative passion and has strong business accountability.