Group Chief Marketing Officer
Domino’s Pizza Malaysia & Singapore
Linda has been with Domino’s since 2010, having started as a senior marketing manager. She quickly rose up the ranks to become deputy general manager before rising to handle the Singapore market as well on top of her Malaysia remit.
Currently, she carries the marketing leadership role for Domino’s Pizza in Malaysia and Singapore, having created and led teams of seven key sections. This includes creative and design, brand and communications, public relations and event, analytics, digital, sales, new product development, to name a few.
Linda is a firm believer in inculcating and instilling analytical thinking in marketing, having always placed emphasis on data driven decision-making to strategise the business. In both markets, she has helped propagate new media initiatives such as digital and social for business growth and has since led multiple digital initiatives through multiple digital enhancement programs that drive traffic, conversions and retention.