Regional Director of Marketing
Eugene started his career in F&B Marketing in 2007 with the popular local brand: SOULed OUT. Moving onto McDonald's Malaysia in 2009, he has been an integral part of the local Marketing team for over 10 years. During his time leading marketing for the country, he was responsible for countless award winning campaigns such as the industry shaking Ayam Goreng McD relaunch, and hot-sellers such as the Spicy Korean Burger and D24 Durian McFlurry.
His final position in Malaysia was Senior Director of Marketing, Strategy & Insights before joining the Asia Region in early 2020 as Regional Marketing Director, overseeing 12 unique markets.