Taylor's Education Group
Ben Foo is a senior marketing professional with over 20 years of experience in marketing, brand management and entrepreneurship having held roles in Banking, FMCG, Media and Retail industries in Malaysia and the UK.
He is currently the Group Chief Marketing Officer of Taylor's Education Group working with a dynamic team to disrupt the higher education industry by focusing intensely on relevant consumer and business insights coupled with technology to formulate growth strategies that will drive long-term brand sustainability as well as short-term business goals.
Ben considers himself an entrepreneurial marketer, possessing the mindset of an entrepreneur having built a start-up business with the skill set of a marketer with multi-national organizations.
This blend of experiences and disciplines enables Ben to think of strategies to differentiate a brand using a toolkit of new and unorthodox (including on-ground and digital) marketing practices to gain a stronger presence in crowded markets.