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November 2009 ARTICLES
No, the Customer is NOT Always Right!
How can a brand make a difference in the lives of student consumers?
What Makes You Sweat?
PUBS DON’T SELL BEER!
Segmenting customers by Their Behavior and Context
Olympus Seeks Storytellers
Malaysia’s Aviator Whiz Inspires Youth!
The Soul of YES2009
November 2009 ISSUE
The Soul of YES2009
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