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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for November, 2009
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The Soul of YES2009
Global attention on the Youth Engagement Summit 2009 highlights the gathering of global icons and business leaders. But underneath the surface, YES2009 is also the pinnacle -
Malaysia’s Aviator Whiz Inspires Youth!
YES2009 boasts a very impressive line-up of the world’s best and most diverse speakers. However, representing Malaysia is the always popular and much respected Dato’ Seri Tony Fernandes, -
Olympus Seeks Storytellers
OLYMPUS UNDERTAKES CSR PROGRAMME WITH THE ONE ACADEMY Olympus Malaysia, which recently launched the revolutionary PEN E-P1 camera, teamed up with The One Academy in its search for creative and talented young Malaysians. -
Segmenting customers by Their Behavior and Context
CONSUMER MARKETING At its heart, the role of marketing is to provide strategic direction to the firm, and ultimately, make it more efficient. Of course CFOs looking at ad budgets and promotion -
PUBS DON’T SELL BEER!
I’m not ashamed to admit it! My first ‘adult’ drink was a few weeks after I turned 18 years old. I invited a girl friend at the time to a quaint little ‘pub’ in Melbourne, -
What Makes You Sweat?
DIRECT MARKETING Nothing personal. Just business. Personally, I sweat like it’s my favorite, full time past-time. That wasn’t so until I moved to the tropics, whereupon every day has been a sweaty day. -
How can a brand make a difference in the lives of student consumers?
Do you remember your college days? Most of us only had two things on our minds: Our friends, and our studies. Okay, maybe not all of us had studies on our minds, -
No, the Customer is NOT Always Right!
SHOPPERS, RETAILERS & BRANDS Quite a number of successful retailers, over the years, have attributed a significant measure of their success to the principle that, “The customer is always right.”