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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for October, 2009
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Dawn Of The golden Oldies
Whether or not you are ready for the future, the future is upon you. Fewer births and longer lives has brought us closer and closer to a situation first dragged -
Some Untold Stories
The Sun, in its promotional campaigns, brands R. Nadeswaran a.k.a Citizen Nades as the “Scariest man in Malaysia”. And another ad of him and his partner Terence Fernandez -
The Might of Market Research
Neuroscience and cognitive psychology research reveal that most of human behavior is under control of the unconscious, habitual mind. Up to 95% of what our customers -
The Misguided Bobbing of the Long Tail
For those not familiar, “the long tail” consists of all those items in the store, which rarely – or possibly never – make a sale. This phenomenon is true whether you are considering the full store, a single department or category, or even a single brand. Some stuff is in the store, even though it [...] -
Knowing the unsophisticated search engine user – or 99% of the Internet population
A couple of weeks ago, I urgently asked one of my new interns to find a list of banks who could help us with some very specific trade financing and banking needs in the UK.