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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for September, 2009
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Youth to Brand:Are you a friend?
What are young Malaysians into these days? Is it Music? Sports? Bands? Prizes? Fashion? Dance parties? Facebook? YouTube? Mawi? Siti? Rain? I’m talking about Malaysian youths aged 15 to 35. -
Discounters dealt a blow
What does Tesco’s reported revival of premium lines mean for low-end retailers, asks Joe Thomas British shoppers, it seems, could be losing their appetite for discount labels. -
Listening to what your customer doesn’t say
…Listening to what your customer isn’t saying relies on a longitudinal approach where insights are built over time… Not only are customers not always right, they lie. You ask them what they want; you get it for them, then they don’t want it.

