Archive for September, 2009

  • Youth to Brand:Are you a friend?

    Youth to Brand:Are you a friend?

    What are young Malaysians into these days? Is it Music? Sports? Bands? Prizes? Fashion? Dance parties? Facebook? YouTube? Mawi? Siti? Rain? I’m talking about Malaysian youths aged 15 to 35.

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  • Discounters dealt a blow

    Discounters dealt a blow

    What does Tesco’s reported revival of premium lines mean for low-end retailers, asks Joe Thomas British shoppers, it seems, could be losing their appetite for discount labels.

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  • Listening to what your customer doesn’t say

    Listening to what your customer doesn’t say

    …Listening to what your customer isn’t saying relies on a longitudinal approach where insights are built over time… Not only are customers not always right, they lie. You ask them what they want; you get it for them, then they don’t want it.

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