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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
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- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for August, 2009
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Plastic fantastic
(Far from sealing the fate of the newspaper industry, a new generation of e-readers may be its savior.) At 912 pages, Roberto Bolaño’s novel 2666 is two inches thick. At 500g, -
Destined for Greater Heights, my dear Watsons?
Whatever it may be called, “Destination Marketing” is a relatively new term to me. Trust the marketing people to coin a new jargon for everything (which I don’t blame being a marketer myself but I have to admit it’s a wide term). -
Symbolic Gesture
Brand icons are designed to last, but not all do. Take, for example, Bank of America Merrill Lynch. Last month, it unveiled a fresh visual identity following a merger earlier this year, when Bank of America acquired Merrill Lynch to prevent it from collapsing. The logo is based on the previous Bank of America identity, [...] -
Tear Down That Line
The only line that’s worth a ‘pinch of salt’ is the finishing line Just ask Usain Bolt. Many years ago, former US president, Ronald Reagan asked the Russian President, Mikhail Gorbachev to ‘tear down that wall’.