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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for July, 2009
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Obama Campaign’s External Online Director comes to KL!
IT was an evening to remember on the 15^th of June, as Marketing readers and marketing industry players gathered at the Royal Selangor Club, Dataran Merdeka. They had the honour of listening to Scott Goodstein, -
Malaysian Media Awards spells big win for Mindshare again
It was a night to remember at the 5th Malaysian Media Awards (MMA), organised by the Media Specialist Association (MS) more so for Mindshare Malaysia as they picked up at least one award in every category. -
Getting Personal with Customers
‘Perfect Marketing’ is about being as close to your customers as possible, with an intimate knowledge of their personal needs and wants. -
Empowering Islamic Banking And Finance
INTEREST in Islamic banking is gaining momentum. More countries are jumping onto the bandwagon. Everywhere we look someone, somewhere, is staging another seminar or roundtable to explain the system, promote the products, -
Don’t Talk At All! (Or, Eliza Goes Shopping!)
In the Broadway musical “My Fair Lady,” Eliza Doolittle has some complaints against her suitor, Freddy Eynsford-Hill: Words! Words! I’m so sick of words! Don’t waste my time, Show me! Don’t talk at all! Show me! -
China, The Clone Wars
MY Chinese is still gruesome, but the one word on everyone’s lips right now is shanzhai (counterfeit). Taken literally, it refers to “The PaIace of Gangsters in the Mountains” -
The Furniture is alive!
Bachelor pad or family home? We’ve got the goods, or in this case, the furniture to back up all that talk! Imagine furniture so beautiful you would want to build your whole house around it. -
The Future of Marketing Requires Marketers to Go Back-To-Basics
WORD of Mouth (WOM) occurs naturally. In fact it is how marketing really started and even till today people share stories about brands and their experience of those brands with each other every day. Whether WOM works is not in question.