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Recent Posts
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- CHALLENGES TO MEDICAL TOURISM
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- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for June, 2009
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Canon paints the town red while everyone else goes hiding!
Canon launches a new product in an economic downturn and are confident of stellar performance while its competitors are cutting back -
Mass Brand Extinction
By Neale Martin, Ph.D Just like consumers, executives are giving serious thought to how they are spending money in today’s bleak economy. Capital expenditures are down significantly from last year and many companies announced layoffs and hiring freezes. -
meet the man who built the most famous brand in soccer history
Peter Draper, former Group Marketing Director of Manchester United had a closed-door breakfast session with the movers and shakers of the industry By Andrea Mathew -
How to Create Sustainable Service Culture Change
You have to understand it before you can shape it By George Aveling When I was at school, I couldn’t connect with chemistry. I didn’t really understand how atoms combine to create molecules, where electrons fit into the picture and the role of ions. -
Calling all hatchbacks
By Jonathan Lim Amidst the Kuala Lumpur rush hour there lays a single answer, a quid pro quo for the impending after office hour traffic jam. -
Why social media is the logical step towards marketing
Social media, whether viewed as an unpredictable sea of critics or as a new avenue for conversation, is rapidly grabbing the attention of marketers and communication specialists alike. According to a recent 2008 study on worldwide usage of social networking sites by comScore,