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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for June, 2009
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The case for bus media
Mobility is the very simple difference that sets bus advertising apart from other media. Human vision is more responsive to moving objects and buses are a dynamic part of the environment which demands our attention. -
What the new generation of young Malaysian marketers really need
I have an issue with young Malaysians. Considering I contribute monthly articles to this magazine about Malaysian youth marketing, I probably have many ‘issues’ with young Malaysians. -
Is Twitter right for your brand?
Being on Twitter is swell but betting it right is crucial. Unless you’ve been living in a cave, -
Zero Based Retailing
For planning purposes, most countries, businesses and individuals take their current situation as some kind of baseline, upon which they build their planning for the future. -
When Digital Stars Are Born
These days, I’ve begun to savour my cinematic experiences with salty popcorn, a fizzy soft drink and a smidgeon of Direct Marketing. -
Humour that matters
In mid April this year DraftFCB Worldwide introduced a new mantra. The mantra, ‘6.5 Seconds That Matter’, puts prime importance on capturing people’s attention -
The final of the Effies Talk Series puts the icing on the cake
The third and final talk of the Effie Effectiveness 2009 Talk Series held on May 6 provided a round of insights from some of the best in the business. -
A NEW VALUE FOR AGENCIES?
The world’s most iconic brand, Coca-Cola, caused some waves at the recent American National Advertiser’s (ANA) Financial Conference last month , by unveiling a new scheme for their agencies called “Value Based Compensation”. -
Are you brand enough!
As consumers get more sophisticated, brands find themselves in hot soup. Promoting brands and products are no longer as easy as blatantly claiming themselves the “best”. -
Digital media stands up together and gets noticed!
Digital Media Association holds their 3rd Digital Wednesday evening and receives overwhelming response. Talk of great ideas brew and Marketing magazines gets the scoop.