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Recent Posts
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- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for May, 2009
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Harnessing the Power of Personal Recommendation to Launch a New Luxury Resort
In southern Thailand, just south of Krabi, the new Anantara Si Kao Resort and Spa sits in a natural refuge that feels like a land far, far away. -
Changing habits of a lifetime
What percentage of decisions do you think are made in-store? 75 percent? 70 percent? 40 percent? If you’ve got a vested interest, you’ll probably plump for whichever number suits your purposes best. If you’re an innocent bystander, then the chances are that you’re very confused. -
Economic downturns can be a catalyst for new revenue opportunities for agencies. Are you benefitting?
Those of us in senior marketing industry positions have seen a number of downturns over recent decades. However, the current one is biting much deeper and its belt-tightening effect is going to be with us for a long while. -
My Malaysia – Scrambled Eggs on Roti Bakar
Malaysia is like scrambled eggs on hot buttered roti bakar. And to make the dish more exotic you can add a little cili padi. -
TWIT, “NO FRIENDS” OR REAL BUSINESS?
I used to watch twitter from the sidelines, but have now found it somewhere I have to go every day, almost religiously. I’m wondering which of the three criteria in the headline I fall into – maybe all of them. -
Luxury and The Economy
All 2008 and the first quarter of 2009 the talk of the town –and definitely not without reason- is the economic crisis hitting the globe; but interestingly, despite of the bearish, unpredictable markets and the -
Can I Please Have Some More, Sir?
While growth in recent years has slowed for various reasons, our tourism industry has grown tremendously over the last decade both in terms of visits by foreign nationals and the revenue they have generated for local -
Who’s Still Buying What?
So tell me. As the economy continues to char like sticks of satay on a white-hot grill, are there any consumers left with both an appetite and ability to actually buy something? -
CREAM GETS CREAMIER
Based on a sample size of 200 advertiser respondents CREAM 2008 revealed just how far short Malaysian advertising agencies in general fell in meeting their clients’ expectations. -
“Obama’s Text Message Guru” Is Revolutionising Communication With Digital Media
He’s the kind of guy who texts on two phones, a BlackBerry for work and a Motorola Razr for his personal use. Nowadays who doesn’t, right? However, how many of us are able to make history out of text messaging?