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Recent Posts
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- Food for Thought: An Investigation into the Future of Food in Asia
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Archive for April, 2009
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How Companies Waste of Millions on Branding
There was a major milestone in brand thinking in the 1930s when Procter & Gamble sponsored radio serials and advertised its detergents on them. The serials became known as ‘soap operas’. Procter & Gamble, and other fast moving consumer goods (FMCG) companies after it -
How The Wheels Are Turning
In our earlier report on the outlook for the Malaysian automotive industry we considered what was in store for the local automotive market in 2009. The Malaysian Rating Corporation Bhd (MARC) had revised downward their gross domestic product (GDP) growth -
BrandZ™ Top 100 Most Valuable Global Brands
Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.