-
Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
-
Tag Cloud
Asian Food beer Citizen Nades classics CONSUMER MARKETING credit card credit card marketing Customer Behaviours customer loyalty Customer Rights direct marketing Direct Marketing campaigns end of agencies English Current Affairs/Business category 2009 FCUK food culture Golden Oldies Indira Nair Internal Communications jukebox Lingams Chilli souce Magazine Publisher’s Association (MPA) Awards Malaysia Airlines Marketing Magazine won silver MEDICAL TOURISM Olympus Malaysia Peperami online contest PKFZ Prt Klang Free Zone Scandal public healthcare Sodomee Some Untold Stories student consumers Unilever agency Yes2009 Young Consumers YOUTH’09 Youth Asia Youth Engagement Summit YouthSays.com
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Archive for April, 2009
-
DON’T WORRY, BE HAPPY! IT WAS TIME TO SHOOT THE BREEZE.
Take Bob Marley’s advice – Don’t Worry, Be Happy! Hopped into the car, rolled down the windows, turned up the music and headed off to the islands. It was time to get away from the economic gloom, wars, starvation and human greed. Before the next person -
JOURNALIST MAKES A STAND AS A CLOWN AT UMNO ASSEMBLY
When my editor Harmandar asked me in early March, if I could do an undercover stunt to see how the media would respond to a clown giving out a strong statement. I said, “I will do it.” -
(HALAL): A WAY OF LIFE?
Being raised Malaysian, the word halal has always piqued curious moments in my mind, particularly while eating out. Other than being able to recognise the classic green halal logo plastered across certain food outlets and produce, -
IT AIN’T A MOBILE IF IT AIN’T AN iPHONE!
What an ingenious piece of technology. The iPhone 3G is one heck of a mobile phone, if you can even call it that! The new iPhone 3G is tugging the heart strings of the business market with iPhone’s Exchange enterprise. -
IS MY RATE TOO HIGH?
We’ve been consulting marketers on media effectiveness and efficiency for seven years now – yet despite the increasing role of contact management, the need for greater engagement, the development of online and the increase in -
Creating the Culture of the Absurd
How to kill a great idea Outside the square thinker Albert Einstein famously said, “If at first an idea does not appear absurd, there is no hope for it.” Talk about absurd: The idea that a so-called dyslexic and conventional school failure would unlock the heartbeat of -
Product Placement: Brand recognition in the best possible light!
Placing brands in movies is as old as the medium itself. In the early movies of the Lumiere Brothers, pioneers of the film industry, the Lever Soap brand was visible. -
IS IT A BIRD? IS IT A PLANE?
A financial tsunami is gathering momentum across the globe. The effects have devastated companies, leaving them unprofitable or bankrupt. Businesses in just about every sector of the economy have been affected. Millions have been -
The Secret To Winning The Effies Revealed
The second set of the Effie Effectiveness 2009 talk, took place on the 2nd of April at Cybertorium, Menara Star with yet another splendid lineup of advertising gurus. MARKETING magazine the official magazine for the Effie Awards was there to gain -
Perfect Marketing For The Perfect Storm?
Years ago I was waiting in line to watch a movie I hadn’t heard much about, except Clooney was in it and it was good. Popcorn and tickets in hand, the cinema doors opened and the guy ahead of me smiled to his girlfriend and said, “They all die, you know.”