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Archive for March, 2009
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Industry professionals kick-start Effie’s with a bang!
You know it is coming but the question is are you ready for the challenge? That’s right, we’re talking about the Effies and to get all you marketers out there ready for the challenge, the committee put together a series of talks. Here’s a run-down on the first of many more to come. -
More Than Meets The Eye
WHILE my girlfriends cleave away on the glossy pages of fashion bibles, I have never been much of a women’s magazine fan. More Jon Stewart, than Anna Wintour, my idea of leisure reading lean more toward periodicals that punch holes in Obama’s latest economic stimulus plan than what the hippest colour should be for my [...] -
LURING IN THE SEXY SHOPPERS
THE role women play in the world’s economy has become increasingly important in the past decade with more women enjoying better education and joining the work force. According to the Wall Street Journal, even some MBA’s in USA are targeted specifically to women. In Malaysia -
IS LOVE RECESSION PROOF?
It’s the same every year – single or attached, madly in love – you wake up on the 14th feeling disgruntled and ashamed for feeling anything. But that’s Valentine’s Day for you: a date we expect to deliver, which we also despise, and it’s guaranteed to disappoint, whichever way you -
ASTRO LEADS IN PROVIDING OPPORTUNITIES FOR CONTENT CREATION
Zainir Aminullah talks in short spurts. His poker face denies any measure of enthusiasm – whether he is negotiating a deal, winning awards, discussing programming formats or conducting meetings -
HOW TO DRIVE BETTER ACTIVATION
WITH the economy in hibernation, more and more marketers are moving away from mass media to more targetted and experiential activities – shoring up current clients, and using new approaches to win new ones. The challenge for any marketer is twofold – -
ARE YOU THE KING OF YOUR CATEGORY?
MARKET leadership is a highly coveted status. Regardless of the industry or the size of the organisation, every company wants to be the leader in its field; a king in its category. The best of business-to-business (b2b) companies aspire to be undisputed. Global giant -
Digital Product Placement. New Promotion opportunities for Marketers and Studios. New revenue streams for Agencies.
WITH the constant expansion of marketing mediums, Marketers continue to look for economic and measurable ways to showcase their Brands to growing numbers of fickle and promiscuous customers. -
What Kind of Man Are You?
Me? I’m a middle-aged, entrepreneurial, creatively-inclined business person specialising in Direct Marketing and Customer Relationship Management. No, wait. I’m a middle-aged, pre-professional cook specialising in the simple, German-American dishes mom used to make. -
ALMOST 500 PROFESSIONALS PACK THE PJ HILTON TO WITNESS THE MOST POWERFUL MARKETING CAMPAIGN IN US PRESIDENTIAL HISTORY!
CALL it a day of reckoning if you will, but March 2 was the defining moment in the recent history of Marketing magazine. As top-notch professionals packed the