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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for February, 2009
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CHANGE IS COMING TO MALAYSIA!
The most powerful marketing campaign in modern history…. Marketing magazine brings you the man who helped put Obama’s show on the road across 32 states, enroute to the White House. Listen to him talk on March 2 at the Petaling Jaya Hilton in person! -
Marketing to MEN
He was having a cup of Illy coffee inside a café in Pavilion mall alongside a few friends. He was a young man, fair, probably in his mid-twenties, well dressed in smart G2000 office attire and well polished shoes that spell Gucci. His sleeves were rolled half-length to his elbows, -
Digitising brands into Movies offers can guarantee marketing opportunities globally, or by Country
WITH the expansion of communication mediums throughout the World, marketers continue to look for economic and measurable ways to showcase their brands to the ever increasing numbers of fickle and promiscuous customers. -
Crisis or Opportunity?
A Report on the outlook for the Malaysian Automotive Industry in 2009 1997, which some of us may have forgotten, for the rest of us still remains very much fresh in our minds. 1997, that’s just 12 years after the introduction of Malaysia’s first national car, the Proton Saga and almost 3 years after -
USING SOCIAL MEDIA FOR MARKETING
Much has been made about “social media” or websites that offer users the chance to interact with one another. OF the various ones out there, the two that stand heads and shoulders above the rest are Twitter and Facebook. -
PEOPLE, PEOPLE, PEOPLE MAKES GOOD BUSINESS SENSE
I have a confession to make. I’m a fan of Irene Dorner. It’s not that she is one of the most powerful bankers in Malaysia. It’s not that she had a highly successful banking career with HSBC in the UK, spanning Marketing, HR, Treasury Operations and has lead a 400 branch region in the UK [...] -
SHUTTER BUGS CAN ZOOM IN ON SOME STRAIGHT FACTS
SEEMS that now more than ever it is very easy to get a great digital camera; those days of arm-and-a-leg expensive and big as a brick cameras are over and almost everyone can now be armed with sleek, sexy and powerful cameras for every family vacation, friends gathering or, why not, just everyday shots. -
CUSTOMER CENTRIC MARKETINGMaking more with less – a journey with dunnhumby
WELCOME BACK TO MARKETING, MALAYSIA! With the pressure beginning to tell on the Malaysian shopper from the incessant doom and gloom sweeping the globe, it’s hard to see how any of us are going to make our brands