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Recent Posts
- MARKETING EXCELLENCE VIA EDUCATION AND TRAINING
- CHALLENGES TO MEDICAL TOURISM
- “You mean it actually worked?!”
- No More Plastic Cards!
- Retaining customer loyalty in a challenging economic climate
- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
- MARKETING MAGAZINE TURNS SILVER
- 2009: Marketers engage the power of young consumers
- The Amazonian Ghost
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Archive for January, 2009
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Evolution-Revolution of The Music Industry aka Indie Music Marketing in Asia
“A change is gonna come” said Siva Chandran, echoing the song by Sam Cooke and Barack Obama’s Presidential campaign theme. -
WHY MOBILE ADVERTISING WON’T TAKE OFF
Mobile companies are mostly selling tools now. Brands are about reaching consumers, audiences and technology is not interesting to advertisers. -
Management Issues to Manage In Economic Uncertainty
A REVIEW OF HISTORY The world has gone yet into another recession. Some even argue that it is as bad as, if not worse than the great depression of the 30s -
THE FIVE SENSES OF ENGAGEMENT
Influencing behaviours and creating suggestions at both the conscious and unconscious levels can be the right stimulus for Consumer Arousal.By Gopal Nair -
MALAYSIANS ARE MEDIA JUNKIES
Recent Nielsen Survey classifies Malaysians to be entertainment and media addicts and also revealed the large divide between those in the East and the West. MALAYSIA has emerged as the top 10 media consuming nation out of 52 countries surveyed by The Nielsen Company -
Marketing 2.Obama: Uncommon marketing lessons from most successful web campaign in history
Some say Obama won because of the Internet. They applaud how YouTube, Twitter, Facebook, MySpace and blogs carried his message, induced action, and influenced voters. Others say this is totally over-hyped. By Khailee Ng -
The Magician’s Guide to Building Your Brand Trust Mark
Without confidence, we don’t have trust. And without trust, we don’t have a relationship. By George Aveling WHY do millions of people like me keep going back to Starbucks? -
To Soar Beyond the Brand
The low cost airline is truly different, confident, exciting, alive, human, provocative and fun!And there’s a lot more behind AirAsia’s success than just low costs. “This is the place to be. AirAsia encourages its staff to believe