While you’re still catching your breath over BBDO/Proximity’s major haul at last Friday’s Kancil Awards, they are back with more victories under belt! They have just cleaned up, again, this time at the Direct Marketing Association of Malaysia (DMAM) Awards last night at the Saloma Bistro in KL!
The other big winners for the night were Ogilvy, G2 and Arc Worldwide/Leo Burnett. This year’s DMAM Jury President is Graham Kelly, ex-ECD of TBWA\Tequila Singapore; the man who helped clinch Singapore Airlines for the network!
Winning the only two Gold awarded for their work ‘Wheelchair’, BBDO/Proximity’s walked away with 11 wins. Wheelchair was also the ‘killer-entry’ that rocked the house down at last week’s Kancils.
ADOI would like to suggest that someone get hold of that wheelchair and showcase it in an ad museum the 4As are thinking of establishing. Because it certainly belongs in the annals of Malaysian advertising history.
Marketing magazine is the Official Magazine of the Direct Marketing Association of Malaysia (DMAM) Awards.
Full results, here….
DIRECT MARKETING ASSOCIATION OF MALAYSIA (DMAM) 2008 AWARD WINNERS!
| AGENCY RANKINGS | GOLD | SILVER | BRONZE | MERIT |
| 1. BBDO/PROXIMITY | 2 | 1 | 7 | 11 |
| 2. OGILVY | - | 1 | 4 | 10 |
| 3. G2 KUALA LUMPUR | - | 1 | 3 | 3 |
| 4. ARC WORLDWIDE/LEO BURNETT | - | 1 | 1 | 7 |
| 5.RAPP COLLINS | - | - | 5 | 5 |
| 6. ARACHNID | - | - | - | 1 |
| TOTAL | 2 | 4 | 20 | 37 |
Student Category – 3 Silver, 1 Bronze, 1 Merit.
BEST RECRUITMENT PROGRAMME
| TITLE | CLIENT | AGENCY | |
| WHEELCHAIR | HELP | BBDO/PROXIMITY | GOLD |
| THE LONGEST FOOTBALL DRIBBLE | PEPSI MALAYSIA | BBDO/PROXIMITY | BRONZE |
| THE BIG MINI TEASE | BMW MALAYSIA | BBDO/PROXIMITY | BRONZE |
| HOTLINK CLAYCAM: SO MUCH IS POSSIBLE | MAXIS COMMUNICATION BERHAD | BBDO/PROXIMITY | MERIT |
BEST RETENTION/LOYALTY PROGRAMME: BUSINESS TO CONSUMER
| TITLE | CLIENT | AGENCY | |
| DUTCH LADY CRM PROGRAMME | DUTCH LADY MALAYSIA | RAPP COLLINS | MERIT |
BEST USE OF INTEGRATION ( MINIMUM USE OF 3 MEDIA/CHANNELS)
| TITLE | CLIENT | AGENCY | |
| THE BIG MINI TEASE | BMW MALAYSIA | BBDO/PROXIMITY | BRONZE |
| THE LONGEST FOOTBALL DRIBBLE | PEPSI MALAYSIA | BBDO/PROXIMITY | BRONZE |
| LIVING ARCHITECTURE ( CAMPAIGN) | IJM LAND BERHAD | ARC WORLDWIDE/LEO BURNETT ADVERTISING | BRONZE |
| KILL KISS MALAYSIA | DDB PR | RAPP COLLINS | MERIT |
| IDEA IS KING | DMAM | OGILVY | MERIT |
BEST USE OF DIRECT-BRAND BUILDING
| TITLE | CLIENT | AGENCY | |
| WHEELCHAIR | HELP | BBDO/PROXIMITY | BRONZE |
| HOTLINK CLAYCAM: SO MUCH IS POSSIBLE | MAXIS COMMUNICATION BERHAD | BBDO/PROXIMITY | BRONZE |
| BLOODY CREATIVE CHINESE | LONGXI AWARDS ORGANISING COMMITTEE / MACPIN CULTURE COMMUNICATION LTD | OGILVY | BRONZE |
| LIKE NEW | HICOM-CHEVROLET SDN BHD | ARC WORLDWIDE/LEO BURNETT ADVERTISING | MERIT |
| LIVING ARCHITECTURE(CAMPAIGN) | IJM LAND BERHAD | ARC WORLDWIDE/LEO BURNETT ADVERTISING | MERIT |
BEST DIRECT MAIL( SINGLE): DIMENSIONAL MAIL
| TITLE | CLIENT | AGENCY | |
| EGGBOX | G2 | G2 KUALA LUMPUR | BRONZE |
| RESHAPE YOUR THINKING | DHL EXPRESS(M) SDN BHD | OGILVY | MERIT |
| BLOODY CREATIVE CHINESE | LONGXI AWARDS ORGANISING COMMITTEE / MACPIN CULTURE COMMUNICATION LTD | OGILVY | MERIT |
| THE FAULTY MATCHBOX | DMAM | G2 KUALA LUMPUR | MERIT |
BEST DIRECT MAIL( SINGLE): FLAT MAIL
| TITLE | CLIENT | AGENCY | |
| PHILIPS ‘GLOW IN THE DARK’ CAMPAIGN | PHILIPS LIGHTING MALAYSIA SDN BHD | RAPP COLLINS | BRONZE |
| PRISONER | AMNESTY INTERNATIONAL | OGILVY | BRONZE |
| LIKE NEW | HICOM-CHEVROLET SDN BHD | ARC WORLDWIDE/LEO BURNETT ADVERTISING | MERIT |
BEST DIRECT MAIL( CAMPAIGN): FLAT MAIL
| TITLE | CLIENT | AGENCY | |
| DEAR GRAHAM | DHL EXPRESS(M) SDN BHD | OGILVY | MERIT |
BEST DIRECT MAIL( SINGLE): Consumer (Low Volume < 5,000)
| TITLE | CLIENT | AGENCY | |
| HYPNOTIZER | BMW MINI | BBDO/PROXIMITY | MERIT |
| LIKE NEW | HICOM-CHEVROLET SDN BHD | ARC WORLDWIDE/LEO BURNETT ADVERTISING | MERIT |
BEST DIRECT MAIL( SINGLE): Biusinessrgh (High Volume > 1,000)
| TITLE | CLIENT | AGENCY | |
| WORLDWIDE CONNECTIONS | DHL EXPRESS(M) SDN BHD | OGILVY | BRONZE |
BEST DIRECT MAIL( SINGLE): Consumer (Low Volume < 1,000)
| TITLE | CLIENT | AGENCY | |
| EGGBOX | GREY GROUP | G2 KUALA LUMPUR | BRONZE |
| PHILIPS ‘GLOW IN THE ARK’ CAMPAIGN | PHILIPS LIGHTING MALAYSIA SDN BHD | RAPP COLLINS | MERIT |
| LEGO MAN | SIEMENS MALAYSIA | ARC WORLDWIDE/LEO BURNETT ADVERTISING | MERIT |
BEST DIRECT RESPONSE : PRINT
| TITLE | CLIENT | AGENCY | |
| KILL MISS MALAYSIA | DDB PR | RAPP COLLINS | MERIT |
| BLOODY CREATIVE CHINESE | LONGXI AWARDS ORGANISING COMMITTEE / MACPIN CULTURE COMMUNICATION LTD | OGILVY | MERIT |
BEST USE OF ALTERNATIVE MEDIA
| TITLE |
CLIENT |
AGENCY |
|
| WHEELCHAIR | HELP | BBDO/PROXIMITY | GOLD |
| MAGIC-I FLOATING BAG | MAGIC-I | G2 KUALA LUMPUR | BRONZE |
| MINI SEAT BELT | BMW MINI | BBDO/PROXIMITY | MERIT |
| NAME CARDS | CENTURY FIESTA SDN BHD | BBDO/PROXIMITY | MERIT |
BEST USE OF DIGITAL MEDIA: BEST USE OF WEB: RELATIONSHIP MARKETING
| TITLE | CLIENT | AGENCY | |
| TIGER FC MEMBERSHIP DRIVE | GUINNESS ANCHOR MARKETING SDN BHD | G2 KUALA LUMPUR | MERIT |
| “IT STARTS IN ME” | DUTCH LADY MALAYSIA INDUSTRIES MALAYSIA | ARC WORLDWIDE/LEO BURNETT ADVERTISING | MERIT |
BEST USE OF DIGITAL MEDIA: BEST USE OF WEB: SALES & MARKETING
| TITLE | CLIENT | AGENCY | |
| UNITED CITIES | GUINNESS ANCHOR MARKETING SDN BHD | OGILVY | SILVER |
| KUNG FU SHOWDOWN | NOKIA (M) SDN BHD | ARC WORLDWIDE/LEO BURNETT ADVERTISING | MERIT |
BEST USE OF DIGITAL MEDIA: BEST USE OF WEB: E-MAIL MARKETING (SINGLE)
| TITLE | CLIENT |
AGENCY | |
| FRANK MULLER HEART COLLECTION MEDIA LAUNCH | DDB PR | RAPP COLLINS | MERIT |
BEST USE OF DIGITAL MEDIA: BEST USE OF WEB: ONLINE ADVERTISING
| TITLE | CLIENT | AGENCY | |
| BMW HARP | BMW MALAYSIA | RAPP COLLINS | BRONZE |
| BMW XENON | BMW MALAYSIA | RAPP COLLINS | BRONZE |
| HEINEKEN SWIPE | GUINNESS ANCHOR MARKETING SDN BHD | OGILVY | MERIT |
| TAKE THE PAGE | MAXIS COMMUNICATION BERHAD | OGILVY | MERIT |
| SMOOTH LEGS | PROCTER & GAMBLE | BBDO/PROXIMITY | MERIT |
| GILLETTE”SCROLLBAR” | PROCTER & GAMBLE | BBDO/PROXIMITY | MERIT |
BEST USE OF DIGITAL MEDIA: BEST USE OF WEB: BRAND BUILDING
| TITLE | CLIENT | AGENCY | |
| HOTLINK CLAYCAM: SO MUCH IS POSSIBLE | MAXIS COMMUNICATION BERHAD | BBDO/PROXIMITY | BRONZE |
| 501 (LEVI’S 501 LIVE UNBUTTONED) | LEVI STRAUSS (M) SDN BHD | OGILVY | BRONZE |
| HARP | BMW MALAYSIA | RAPP COLLINS | BRONZE |
| BMW XENON | BMW MALAYSIA | RAPP COLLINS | BRONZE |
| ECO YOUTH | TOYOTA MOTORS | TANG WAI HOONG (ARACHNID | MERIT |
| HEINEKEN | GUINNESS ANCHOR MARKETING SDN BHD | OGILVY | MERIT |
| SMOOTH LEGS | PROCTER & GAMBLE | BBDO/PROXIMITY | MERIT |
| KILL MISS MALAYSIA | DDB PR | RAPP COLLINS | MERIT |
| THE BIG MINI TEASE: WALL PROJECTIONS | BMW MALAYSIA | BBDO/PROXIMITY | MERIT |
| KUNG FU SHOWDOWN | NOKIA (M) SDN BHD | ARC WORLDWIDE / LEO BURNETT ADVERTISING | MERIT |
| BLOODY CREATIVE CHINESE | LONGXI AWARDS ORGANISING COMMITTEE / MACPIN CULTURE COMMUNICATION LTD | OGILVY | MERIT |
BEST USE OF DIGITAL MEDIA: BEST USE OF ALTERNATIVE DIGITAL MEDIA
| TITLE | CLIENT | AGENCY | |
| HOTLINK CLAYCAM: SO MUCH IS POSSIBLE | MAXIS COMMUNICATION BERHAD | BBDO/PROXIMITY | BRONZE |
| AIRASIA TRAVEL WISH LIST FACEBOOK APPLICATION | CITIBANK BERHAD | BBDO/PROXIMITY | MERIT |
| TIGER FC MEMBERSHIP DRIVE | GUINNESS ANCHOR MARKETING SDN BHD | G2 KUALA LUMPUR | MERIT |
BEST CRAFT: ART DIRECTION
| TITLE | CLIENT | AGENCY | |
| THE FAULTY MATCHBOX | DMAM | G2 KUALA LUMPUR | SILVER |
| LIKE NEW | HICOM-CHEVROLET SDN BHD | ARC WORLDWIDE / LEO BURNETT ADVERTISING | SILVER |
| MOVED | CHRISTOPHER CHEOW | OGILVY | BRONZE |
| HOTLINK FRIENDSTER PROFILE | MAXIS COMMUNICATION BERHAD | BBDO/PROXIMITY | MERIT |
BEST STUDENT: DIRECT MAIL PACK ( FLAT MAIL/ DIMENSIONAL PACK)
| NAME OF STUDENT | ||
| LIMKOKWING | FATIN SHAKIRA | SILVER |
| LIMKOKWING | KIM BYOUNG SU | SILVER |
| PJ COLLEGE OF ART AND DESIGN | NICHOLAS HON YOU ONN | SILVER |
| PJ COLLEGE OF ART AND DESIGN | NICHOLAS HON YOU ONN | BRONZE |
| KBU INTERNATIONAL COLLEGE | HO SHU PING, TAN MIN MIN, YON SIAU QIAO | MERIT |