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Recent Posts
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- No More Plastic Cards!
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- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
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- 2009: Marketers engage the power of young consumers
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Archive for December, 2008
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ANOTHER MARKETING MAGAZINE EXCLUSIVE: THERE’S NO STOPPING BBDO/PROXIMITY!
While you’re still catching your breath over BBDO/Proximity’s major haul at last Friday’s Kancil Awards, they are back with more victories under belt! They have just cleaned up, again, this time at the Direct Marketing Association of Malaysia (DMAM) Awards -
Editor’s Note : The day Karthik Siva spoke his mind!
Never mind Bollywood siren Mallika Sherawat (has any star ever turned up on time?) showed up fashionably late on Day Two of the Global Brand Forum (GBF) in KL recently. Or that Ivanka Trump decided to ‘transmit’ herself to the dismay of many in the audience. Or that some of the world’s finest marketing [...] -
Standing Tall Among the Best
The masses will still need to consume goods, the marketers will need to continue to remain competitive above others to ensure that their products and services are heard and seen in the market. In tough times, media buyers and advertisers will just need to be more selective of their marketing methods -
Focused On Dominating Mobility
With over 90% of its subscribers gained through non-MNP related product offerings, Celcom does not plan on investing significantly to promote MNP. “Telcos in the region have seen their margins eroded by between 3% and 5% post-MNP. However, we do not see that -
The writing’s on the floors, shelves and aisles!
In an age of accountable media and tough calls, nothing kills two birds with one stone like Retail Media… They came, they heard, and hopefully they were sold. The inaugural Malaysian Retail Media Forum made its debut at the Royal Lake Club last month. The Forum tackled the issues of shopping trends, customer experiences and [...] -
Post Financial Meltdown – What The Malaysian Retail Industry can Expect in 2009
By Tan Hai Hsin, Retail Group Malaysia The Rest of The Year The second half of year 2008 was an uncertain period. New things, good and bad, happened every day from around the world and within Malaysia. Today we -
PARADISE UNEARTHED
I was asked to review the Rebak Island Resort in Langkawi and while I gleefully said “Yes!” at the thought of a nice little getaway, I had no idea just what I was in store for. Let’s be honest; as a fresh graduate with student loans weighing on my mind, luxury holidays are simply non-existent. [...] -
Al Jazeera Starts Branding in the East
With an estimated 45 million audience and growing, Al Jazeera is growing in brand value and by far the most identifiable Arabic brand in the world. Al Jazeera Network announced the opening of a Commercial Sales office in Kuala Lumpur to be launched in the first quarter of 2009 to focus -
All The Right Ingredients in Place
Ogilvy Malaysia is the fastest growing and largest communications group in the country with income in excess of USD14 million. It is highly regarded for its strategic and creative capabilities which have helped to land the country’s largest and most