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Archive for November, 2008
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A Revolution within a Traditional Game
By Michael de Kretser, CEO of GO Communications Cricket, that game of gentlemen, of old school ties, “play up, play up and play the game”, is undergoing a not-so-quiet revolution that threatens to take a game once the preserve of Great Britain and its former colonies, screaming -
The KL Hilton: Building the Brand Experience
by George Aveling The Hilton Hotel chain is a big brand by anyone’s measure. And among the 500 plus hotels around the globe, the KL Hilton is proving to be one of the jewels in the Hilton global crown. After just four years, the hotel has bagged many awards and has firmly established a strong foothold [...] -
King of Spice Malaysia’s Premier Curry Powder!
By Gopal Nair Baba’s is confident that the current global economic crisis will have not greater effect on it then the global weather has had the past few years. Malaysia’s No. 1 curry talks to MARKETING of its humble beginnings, its passionate vision and the weather! Baba’s today, is not just -
Hot Today, Not Tomorrow: Retailers Face the Terrible Teens
Julian Geiger, chairman and CEO of the New York-based retailer Aéropostale, said in an interview that retail firms like his that cater to teens are “definitely better insulated” from economic trends than others. “Parents tend to sacrifice themselves before they sacrifice their kids,” said Geiger. -
Wonder curd where there are good bacterium, there’s yoghurt
By Gopal Nair This easily available, quick, and nutritious snack may very well be the alternative to the ever elusive fountain of youth, as researchers (you wonder who these guys are) are finding evidence that milk and yoghurt may actually add years -
To Research or Not to Research in a Recession, That is the Question
by Bob Chua I am extremely pleased to start a monthly column for MARKETING Magazine surrounding issues, trends, and observations about the research industry and consumer behaviour. More fortunate is the fact that the ABC (Audit Bureau of circulations) -
Talent Still in Demand
Urgent need to act now or risk losing competetive advantage It’s an employer’s market now and their desire for multi-skilled marketing and creative staff has emerged as a new trend in the latest annual Aquent Asia Pacific salary survey, ‘The Aquent Orange Book’. -
Building Local Brands
When is the best time to invest? What is the smart thing to do in an economic slowdown? According to Media Prima’s Group CEO Television networks / Media Prima International, Dato’ Sri Farid Ridzuan, building brand names continuously at these tiring times would enable local companies to weather the storm and rise higher. -
Destination:everywhere
By Melissa Loovi Driving the extra mile for heroes Immersing himself in his brand, BMW Malaysia’s Sales and Marketing Director, Michael Lerch tells us what we always wanted to know about the company behind the ultimate driving machine -
DIRECT MARKETING PROS EVANGELISE THEIR CRAFT
Direct Marketing Association of Malaysia (DMAM) presented their members and industry professionals with information and opportunities that would enable them to form a stronger relationship with their clients.