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Recent Posts
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- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
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- 2009: Marketers engage the power of young consumers
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Archive for October, 2008
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Dutch Lady, taken from MMVB 2007
Decades after their introduction to the market, Dutch Lady products continue to be a hit with Malaysians. Few brands are as trusted as this long-time milk product manufacturer, and it is this confidence that keeps the customers coming back -
Branded For Life
Like it or not, every choice we make is a branding decision, so we might as well make it a great one. Building brands seems to be a lot more difficult today compared with what it was a few decades ago. So what’s changed about the way we do branding? The world’s number one brand can’t [...] -
Are Market Research Myths Putting a Wall between Your Brand and Malaysian Youth?
As a young Malaysian who markets to Malaysian youths for a living, I still come face to face with these myths. I meet marketers who believe them, bosses who preach them. Many of us even let it hold us back from making -
How Blog Advertising Started in Southeast Asia
Up, Up and Away! Just over two years ago, a few bloggers talked over coffee about the prospect of blog advertising. It was 2006 and while the blogging phenomenon in Asia had already picked up, advertising on blogs was still abysmal. -
Deliciously Successful
Homemade and Hearty By Melissa Loovi Clichéd as it may be, it really does begin with just a simple dream. One afternoon, a bored nine-year old boy opened up a cookbook and baked a yummy carrot cake. Simply, it was received warmly and Benjamin -
Brand Lip-Service Leadership
By George Aveling It’s all too common in Malaysia.There is an issue that has been vexing me for some time. I have had some memorable brand experiences in my life. But most of them haven’t been in Malaysia. The issue on my mind is, “If branding is so important -
Meet PurpleClick: Singapore-based SEM Agency
In my last article, I wrote about why and how local ad agencies can offer Search Engine Marketing (SEM) services to their clients. To follow-up, I did an email interview with PurpleClick, an industry pioneer in Singapore started by ex-Yahoo guy Leonard Tan. Here are his views -
Double Decker
If there is one thing Malaysians love doing ‘round the clock, it’s eating and for years, they have grown up nibbling on Mamee-Double Decker snacks and convenience foods. The company’s brands continue to stand strong today, attracting new consumers throughout the nation