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Archive for September, 2008
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When Blogging Met Marketing
Nuffnang Proves to be an Advertiser’s Dream WHEN Timothy Tiah spoke at the MMC 2008 about how blogs can make serious amounts of money, he shocked the roomful of marketers. But there’s no doubt about it, blogs are everywhere and being read by almost any demographic -
We’ve Got You Covered
By Olivia Moils WHILE consumer marketers have been playing on women’s hang-ups for generations, exploiting men’s fixations is a relatively recent phenomenon. In fact, it was a carefully guarded secret that men even had any hang-ups, particularly when it came to matters of a more intimate nature.Women were insecure about everything from their bodies to their [...] -
How to maximise your investments in branding
By George Aveling I AM constantly amazed at how companies waste huge amounts of money on branding. The reason is that they spend most of their branding dollars on external branding. They or their advertising agencies develop catchy visual images with catchy slogans and catchy brand promises. Companies aim to turn the public on to their [...]