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Recent Posts
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- No More Plastic Cards!
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- Food for Thought: An Investigation into the Future of Food in Asia
- IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?
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- 2009: Marketers engage the power of young consumers
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Archive for September, 2008
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MARKETING MEETS THE ENFANT TERRIBLE OF HOLLYWOOD IN PERSON!
And came away a little breathless, a little overwhelmed and at times almost got ‘lost in the sauce’! “No, I am not Chinese.” With that pronouncement Avant Garde film maker Spike Lee laid to -
GLOBAL BRAND FORUM 2008
The World’s Most Maverick Minds On Building Brands Through Disruption THE RITZ Carlton Millenia in Singapore was home to the Global Brand Forum 2008 on 14 and 15 August. This distinguished forum was targeted at CEO’s, Marketing Directors, Brand Custodians, Creative Directors, Bureaucrats and entrepreneurs across Asia-Pacific -
STRIPES OF SUCCESS
By Melissa Loovi BELIEVE it or not, the man behind adidas’ amazing rebirth in the Malaysian market started his career in the music industry. Darren Choy counts his lucky stars every day – after having the privilege of bringing both Sony Music and EMI to soaring heights as their international marketing director, he answered a call [...] -
A Precarious Road: How Retailers Can Navigate Inflation’s Hazards
WITH the U.S. consumer price index up 5% for the year ending June 30 and unemployment currently at 5.7%, many retailers have found themselves in a tough situation, locked between rising product costs and a limited ability to raise their prices. Even cost-savvy market leaders such as Costco are having a difficult time. But Wharton’s [...] -
Beijing 2008 in Review
A Marketing Boom or Bomb? By Melissa Loovi In a world plagued by wars and worries, it is natural that we crave a breath of fresh hope. Surely nothing bring us that much-needed gust better than the Olympic Games, that cherished ancient tradition that has survived through centuries of modernisation to become a symbol of sporting excellence [...] -
The Quickstart Guide To Providing Search Engine Marketing
“I earn RM300,000 a year just with SEM!” by Larry Lim I’M BACK again with a another piece on Search Engine Marketing (SEM), and after reading Ham’s interesting take on “How Media Agencies Are Making Money” and the even better response from debon’air, I thought I’d write about the -
The Cuil New Kid On The Block Taking on Google with Gusto
By Melissa Loovi THOSE in the know will remember April 2, 1993, that Friday when Phillip Morris and Marlboro stunned the business world with a drastic 20 percent cut of the price of their premium brand, causing a pandemonium as all brands began to fluster under fears of a market catastrophe -
How the Rise of Malaysian Youth Communities Creates Opportunities for Effective Marketing
by Khailee Ng STANDING in a smoke filled nightclub in KL, I was peering into the crowd. I remember feeling absolutely frustrated. During my student days in Sydney and San Francisco, the local music scene had a thriving community of followers. I was there, both as a fan -
Smoother Seas Ahead
Leading With Fortitude and Fire By The Hammer AT the recent Malaysia Media Conference, Andreas Vogiatzakis, MD of OMD and OMG told of a survey asking responsdents which they would rather have – a mobile phone or their wallet. Guess what? Most chose the phone. The mobile phone was a luxury just for the uber-rich business mogul types [...] -
Unbranding The Competition
by Stefan Pertz Asian Brands are on the rise Out of the 100 most valuable brands in 2007, 11 are from Asia. Toyota has improved, now occupying 6th place, one up from 2006, while Nintendo is the top performer, rising 7 places. In 2004, only eight Asian brands were in the ranking. Long established