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- Food for Thought: An Investigation into the Future of Food in Asia
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Archive for July, 2008
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Will the New Nike+iPod Sport Kit Hit the Ground Running, or Hit the Wall?
“It’s got a good beat and I can dance to it.” Teenager listening to a song on a 45-rpm vinyl record on the American Bandstand TV show, circa 1960. “It’s got a good beat and I can run to it.” Jogger listening to a Sony Walkman cassette player, circa 1990. “It’s got a good beat, -
When the CEO is the Brand, But Falls from Grace,What’s Next?
HORACE Smith and D. B. Wesson did it when they engraved their initials onto a pistol in 1852. Henry Ford did it, as did Mary Kay Ash, Michael Bloomberg, Donald Trump and Michael Dell. Company founders have long believed that placing their name on their company signals their willingness to stake their personal reputation and [...] -
Marketers look ahead to next contest
By Theresa Howard USA TODAY Beijing Olympics will set stage for clash of sponsors WHILE advertisers vie here this week for Gold, Silver and Bronze awards at the Cannes Lions, the ad industry’s global contest, many already are looking ahead to going for the real gold at the Beijing Olympics -
Creating demand through buzz: Marketing to the no logo generation
FOR the past 10 years, the effectiveness of television and other mass media in reaching younger consumers in the developed world has been on the decline. With traditional advertising techniques gradually losing their ability to reach target audiences, companies are turning to new approaches such as buzz marketing to reach consumers -
Can The Wrong Name Smear Your Brand Name?
CORRECT, CORRECT, CORRECT…. Three immortal words uttered in the infamous video recording starring lawyer VK Lingam rocked the bedrock of our judicial appointment system. Its namesake chilli sauce brand was immediately thrown -
Search Engine Marketing by Larry Lim
Search is big. It accounted for 41% of the US$21 billion online advertising revenue in the U.S. last year according to IAB. comScore estimates that the average American makes 74 searches a month on search engines like Google and Yahoo, and that the number of search queries totalled 35 billion a year! -
Finally, an awards show based purely on market performance!
Malaysia welcomes the Efiie Awards with the inaugural winners to be announced in October this year! FOR the first time in Malaysia, the Effie Awards will be held this year to recognise the year’s most effective marketing communications campaigns. Call for entries to this inaugural competition is now open to all advertisers and -
Malaysia Airlines taken from MMVB 2007
Sometimes love is better the second time around, and this may well be the case for Malaysia Airlines as the national carrier works steadily to rebuild its brand position and reignite the brand’s relationships with customers and other stakeholders. Taken from Malaysia’s Most Valuable Brands 2007 and Malaysia Airlines is ranked 12 Revival is in the Air JUST [...] -
AirAsia taken from MMVB 2007
The brand AirAsia made its true arrival when it was reborn in 2001 as a new acquisition by Tune Air Sdn Bhd, a company jointly founded by Dato’ Tony Fernandes, together with founding partners Dato’ Pahamin, Dato’ Kamarudin Meranun, and Abdul Aziz Bin Abu Bakar. The history of AirAsia may have started a few years [...]