Daily Breaking News

TNB’s Deepavali Message Brings Love to Light
Tenaga Nasional Berhad (TNB) celebrates the coming of the festival of lights by releasing a television commercial on the theme of ‘love...
23 Oct 2014
'World Under Water' Campaign Keeps On Winning
BBDO and Proximity Singapore’s viral campaign on global warming awareness has just been declared ‘The Cutting Edge Project Of The Year...
23 Oct 2014
3 Brands That Use Savvy Digital Platforms to Boost Their Biz
As the use of smartphones and tablets continues to skyrocket across all demographics, small and medium-sized businesses are increasingl...
21 Oct 2014

Of Spoofs and Successes

The recent video produced for Thorne Travel, a Scottish travel agent company, created a lot of lively online discussion. Once the thing went viral, a lot of people who watched the ad reacted in different ways: whether it could be called a spoof or not, or, if it were, was it done in good taste?
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Marketers out to lunch?

We all agree this has been a rather tough year for all. A slide in the nation’s morale was a natural occurrence in the wake of twin back-to-back airline tragedies. Bereavement loomed far and wide in the country. Malaysian businesses found it hard to keep their feet on the ground, as some quarters suggested the ‘consumer was left dispassionate’.
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VMY Campaign To Woo Back Tourists From China

The government will intensify the Visit Malaysia campaign promotion in second-tier cities in China to bring back the confidence of Chinese tourists to visit Malaysia, said Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz in the Dewan Rakyat by aggressively promoting Malaysia at several cities including Wuhan, Tianjin and Chengdu.
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