Daily Breaking News

Outspoken advertising veteran heads ad industry association!
The Association of Accredited Advertising Agents of Malaysia (4As) has appointed advertising industry advocate Khairudin Rahim as CEO...
30 Jun 2015
BSN shows the power of RM10!
For most Malaysians, in the face of a deprecating Ringgit, RM10 does not go very far ...
30 Jun 2015
Petronas Bid Malaysians Share Hari Raya Memories
Anticipation for the upcoming festive season of Hari Raya can be felt everywhere; veterans at ushering in the celebration, Petronas h...
30 Jun 2015

New Leadership in ABC to protect publishers’ interests

Independently verified Net Circulation Figures announced by ABC remain essential in an increasingly aggressive advertising arena. In revising the By-laws and Circulation Reporting Standards, ABC is keeping up with the efforts of its Publication Members in engaging their targeted audience with the various media dissemination platforms available.
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Reigning EFFIE Champs Strapped to Lie-Detector!

The Malaysian Advertiser Association (MAA) launched the 2015 EFFIE Marketing Effectiveness Awards call-for-entries with a special CoCreate event titled "Secrets & Lies of Effectiveness". 79 leading marketers and industry leaders jumped at the chance for a "no holds barred" interrogation of reigning EFFIE Malaysia champions while the interviewees were strapped to an actual lie-detector.
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