Daily Breaking News

Of Spoofs and Successes
The recent video produced for Thorne Travel, a Scottish travel agent company, created a lot of lively online discussion. Once the thing...
20 Oct 2014
Technology Meets Creativity - Blurring Lines Forever
MARKETING catches up with Prashant Kumar, President, IPG Mediabrands Asia World Markets and CEO Malaysia on how he led IPG Mediabrands...
20 Oct 2014
Evolution Of Brands: From Campaign Engines To Storytelling
It’s pretty clear by now that the next level of growth for social platforms is and will be coming in from Asia. ...
20 Oct 2014

Marketers out to lunch?

We all agree this has been a rather tough year for all. A slide in the nation’s morale was a natural occurrence in the wake of twin back-to-back airline tragedies. Bereavement loomed far and wide in the country. Malaysian businesses found it hard to keep their feet on the ground, as some quarters suggested the ‘consumer was left dispassionate’.
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VMY Campaign To Woo Back Tourists From China

The government will intensify the Visit Malaysia campaign promotion in second-tier cities in China to bring back the confidence of Chinese tourists to visit Malaysia, said Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz in the Dewan Rakyat by aggressively promoting Malaysia at several cities including Wuhan, Tianjin and Chengdu.
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