CHALLENGES TO MEDICAL TOURISM

February 10th, 2010

GOOD INDICATIONS BUT ROOM FOR IMPROVEMENT
Much has been written about the many benefits and opportunities that medical tourism offers. Those wishing to take advantage of those benefits and opportunities, though, should also be aware of the challenges. Read the rest of this entry »

“You mean it actually worked?!”

February 5th, 2010

What a pity ordinary advertising doesn’t offer the same number-crunching gratifications as the advertising created by Direct Marketing specialists. Read the rest of this entry »

No More Plastic Cards!

February 4th, 2010

All the financial marketing tactics is that it is becoming increasingly competitive amidst the gloom of the global economy.. Read the rest of this entry »

Retaining customer loyalty in a challenging economic climate

February 3rd, 2010

With marketing budgets being slashed in the face of the global economic recession, corporations across the world are looking to do more with less. Read the rest of this entry »

Food for Thought: An Investigation into the Future of Food in Asia

December 16th, 2009

Through time, Asian countries have had signification exposure to international and regional influences of culture and customs. Though by and large, Asians remain loyal to their traditional recipes, Read the rest of this entry »

IS THIS THE END OF AGENCIES- OR A NEW BEGINNING?

December 15th, 2009

This week saw two big stories, both initially contradictory, but both showing the role of the agency is changing significantly. Read the rest of this entry »

MARKETING MAGAZINE TURNS SILVER

December 14th, 2009

Marketing Magazine is proud to share good news of our recent Silver honour. We have clinched the Silver Award in the English Current Affairs/Business category at the 2009 Read the rest of this entry »

2009: Marketers engage the power of young consumers

December 13th, 2009

2009 was a year where marketers went all out to win the hearts of young consumers. Digital media. UGC campaigns. Reality TV shows. Ads on nasi lemak packets. Read the rest of this entry »

The Amazonian Ghost

December 12th, 2009

In the movie Ghost, with Patrick Swayze and Demi Moore, we see the spectral Swayze trying to reach his real world lover, by the power of the mind. Read the rest of this entry »

Internal Communication as a key Instrument of Change

December 11th, 2009

An interview with Indira Nair, Senior General Manager, Communications, Malaysia Airlines
 
Picture this. You are a successful professional in the world of communications. Read the rest of this entry »

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