Daily Breaking News

Five distinct Malay segments identified!
GroupM Malaysia’s latest consumer insights study looks into the behaviour and mindset of the Malay population in Malaysia and showcas...
25 May 2015
Google Campaigns To Get Moms Online
I recall the days where the only way to get my Mom online was to show her that it was the best way she could communicate with me when...
22 May 2015
New Trends in Social Media
by Tito Ribeiro Social media is a mania in pretty much all corners of the planet, but everyone already knows that. What they don’t k...
21 May 2015

The Value of A Review

Why do customers use reviews from other customers to help them select their next holiday destination and accommodation? What factors truly drive the decision-making process? Are these reviews even deemed credible? 
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Malaysia Geared Up For Electronic Mobility Revolution!

About 80 international and local delegates gathered for a day-long session at Charge Up 1.0, to highlight the immense potential of the electric vehicle (EV) industry in Malaysia and explore catalysing industry development. The event was organized by The Ministry of Energy, Green Technology and Water (KeTTHA) in collaboration with Malaysian Green Technology Corporation (GreenTech Malaysia). 
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Be Seen! An Eye on Viewability

News that 100% viewability is not yet possible has everyone in the industry talking. Our friends at independent advertising technology company; Turn Inc. have recently shared some tidbits and tips with us on when and where viewability actually matters. 
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