Marketing | Marketing Magazine Malaysia

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MARKETING EXCELLENCE VIA EDUCATION AND TRAINING

WHAT is Marketing? The word gets bandied around so loosely today it could be anything. Dictionaries have defined marketing as the act or process of buying and selling in a...
CHALLENGES TO MEDICAL TOURISM

GOOD INDICATIONS BUT ROOM FOR IMPROVEMENT Much has been written about the many benefits and opportunities that medical tourism offers. Those wishing to take advantage of those benefits and opportunities, though,...
“You mean it actually worked?!”

What a pity ordinary advertising doesn’t offer the same number-crunching gratifications as the advertising created by Direct Marketing specialists.
No More Plastic Cards!

All the financial marketing tactics is that it is becoming increasingly competitive amidst the gloom of the global economy..
Retaining customer loyalty in a challenging economic climate

With marketing budgets being slashed in the face of the global economic recession, corporations across the world are looking to do more with less.
Food for Thought: An Investigation into the Future of Food in Asia

Through time, Asian countries have had signification exposure to international and regional influences of culture and customs. Though by and large, Asians remain loyal to their traditional recipes,

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