Through time, Asian countries have had signification exposure to international and regional influences of culture and customs. Though by and large, Asians remain loyal to their traditional recipes, Read the rest of this entry »
This week saw two big stories, both initially contradictory, but both showing the role of the agency is changing significantly. Read the rest of this entry »
Marketing Magazine is proud to share good news of our recent Silver honour. We have clinched the Silver Award in the English Current Affairs/Business category at the 2009 Read the rest of this entry »
2009 was a year where marketers went all out to win the hearts of young consumers. Digital media. UGC campaigns. Reality TV shows. Ads on nasi lemak packets. Read the rest of this entry »
In the movie Ghost, with Patrick Swayze and Demi Moore, we see the spectral Swayze trying to reach his real world lover, by the power of the mind. Read the rest of this entry »
An interview with Indira Nair, Senior General Manager, Communications, Malaysia Airlines
Picture this. You are a successful professional in the world of communications. Read the rest of this entry »
Global attention on the Youth Engagement Summit 2009 highlights the gathering of global icons and business leaders. But underneath the surface, YES2009 is also the pinnacle Read the rest of this entry »
YES2009 boasts a very impressive line-up of the world’s best and most diverse speakers. However, representing Malaysia is the always popular and much respected Dato’ Seri Tony Fernandes, Read the rest of this entry »
OLYMPUS UNDERTAKES CSR PROGRAMME WITH THE ONE ACADEMY
Olympus Malaysia, which recently launched the revolutionary PEN E-P1 camera, teamed up with The One Academy in its search for creative and talented young Malaysians. Read the rest of this entry »
CONSUMER MARKETING
At its heart, the role of marketing is to provide strategic direction to the firm, and ultimately, make it more efficient. Of course CFOs looking at ad budgets and promotion Read the rest of this entry »