Daily Breaking News

LinkedIn crosses 2 million in Malaysia!
LinkedIn, the largest online professional network with over 347 million members globally, has announced that it has surpassed two milli...
27 Feb 2015
Spotlight On: Nestlé Lactogen Malaysia
With Southeast Asia’s steady economic rise on the world stage today, Nielsen has responded to the increasing demand for literature on...
26 Feb 2015
2015 Korean Ad Spend
Cheil Worldwide released the outlook for 2015 Korea advertising spending - which is expected to grow 3.2%, reaching USD 9.4 billion. ...
26 Feb 2015

Women In The Driver’s Seat!

How do car brands engage with women? A recent Frost & Sullivan report estimates women influence 80 per cent of car buying decisions, which means that women’s burgeoning purchase power represents a huge opportunity for the auto and related industries worldwide.
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The Case for the 'Quirky' Brand

By Subramanian Krishnan, Country Planning Director at Geometry Global Enough has been written about the miasma of commoditized product offerings in crowded shopping aisles with increasing retailer arbitrage and reducing margins. Equally, there has more hard evidence than ever before on the shifting power equation from omnipresent brands to digitally connected consumers.
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