Daily Breaking News

GO Comms’ Michael de Kretser powers to the top!
The Global Power Book published by PR Week recognises the 500 most important people in the PR industry worldwide. Only three Malaysia...
29 Jun 2015
New Leadership in ABC to protect publishers’ interests
Independently verified Net Circulation Figures announced by ABC remain essential in an increasingly aggressive advertising arena. In ...
29 Jun 2015
Cannes Lions Day 6: Tak Mau Kalah!
After a leisurely breakfast, I arrived at the Press Conference for the final day of reportage where the Jury Presidents and Cannes Ch...
27 Jun 2015

Reigning EFFIE Champs Strapped to Lie-Detector!

The Malaysian Advertiser Association (MAA) launched the 2015 EFFIE Marketing Effectiveness Awards call-for-entries with a special CoCreate event titled "Secrets & Lies of Effectiveness". 79 leading marketers and industry leaders jumped at the chance for a "no holds barred" interrogation of reigning EFFIE Malaysia champions while the interviewees were strapped to an actual lie-detector.
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Chats in O&M!

Arindam ‘Chats’ Chatterjee has joined Ogilvy & Mather (O&M) as Regional Planning Director working across a portfolio of international brands, namely Mondelēz International (Cadbury), Yum! Brands (Pizza Hut) and Kimberly-Clark (Huggies and Kotex). He reports to Soames Hines, the client lead for O&M Asia Pacific and Paul Matheson, regional head of planning.
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