Daily Breaking News

PHD and Taylor’s are on a Passionate Mission
Recently, Escape Room collaborated with proPassion Communications to launch an intervarsity online puzzle competition: #ERrescuemission...
25 Nov 2015
Media Prima Maintains Profit Figures
The leading Malaysian fully-integrated media group, Media Prima Bhd, has managed to grow its television advertising expenditure (TV ade...
24 Nov 2015
Oops…Sorry For The Blunder…..
The Tamil newspaper, MAKKAL Osai was forced to issue a front-page apology for running a liquor advertisement next to photos of Tamil sc...
24 Nov 2015

Daily Fresh News

Mobile Strategy Needs To Be Mobile To Meet Challenges

The robust adoption of mobile phones and smartphones in Asia Pacific by consumers has prompted the industry to focus more on what consumers need and how best to engage them with the immediacy of mobile – even as views about channel mix, budget split and sales attribution continue to evolve.