Daily Breaking News

120 Degrees of Togetherness in Samsung Deepavali Ad
A Caucasian man joins a Malaysian Indian family to celebrate Deepavali in the Samsung ad created by Leo Burnett to promote its newly-ar...
23 Oct 2014
TNB’s Deepavali Message Brings Love to Light
Tenaga Nasional Berhad (TNB) celebrates the coming of the festival of lights by releasing a television commercial on the theme of ‘love...
23 Oct 2014
'World Under Water' Campaign Keeps On Winning
BBDO and Proximity Singapore’s viral campaign on global warming awareness has just been declared ‘The Cutting Edge Project Of The Year...
23 Oct 2014

Of Spoofs and Successes

The recent video produced for Thorne Travel, a Scottish travel agent company, created a lot of lively online discussion. Once the thing went viral, a lot of people who watched the ad reacted in different ways: whether it could be called a spoof or not, or, if it were, was it done in good taste?
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Marketers out to lunch?

We all agree this has been a rather tough year for all. A slide in the nation’s morale was a natural occurrence in the wake of twin back-to-back airline tragedies. Bereavement loomed far and wide in the country. Malaysian businesses found it hard to keep their feet on the ground, as some quarters suggested the ‘consumer was left dispassionate’.
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