Daily Breaking News

M&C Saatchi-I wins Silver as Malaysian Digital Agency of the Year
M&C Saatchi-I continues to make Malaysia proud with its recent Silver victory at the 2014 Campaign Asia-Pacific Awards. ...
27 Jan 2015
AdzCentral, Better, Asia Digital Ventures form CTRLSHIFT
CtrlShift, a new independent marketing technology company formed after the merger of three Asian digital businesses, has been created t...
27 Jan 2015
BMW appoints VLT as digital agency
BMW Malaysia has appointed award-winning design, technology and innovation agency VLT as its digital agency in Malaysia for the year 20...
26 Jan 2015

M&C Saatchi amazes in the dark!

Creative agency M&C Saatchi, in partnership with Save One’s Sight Missions (SOSM), a non-profit organisation dedicated to helping those with vision disability unveiled their latest initiative Amaze in the Dark, at the launch of M&C Saatchi’s CSR platform, Simply See,  to raise awareness on vision disorders and preventable blindness.
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62nd Cannes Lions Open For Entries

Significant changes to categories were revealed as entries to Cannes Lions 2015 opened last week. Chief among them is the launch of a highly anticipated Creative Data Lion, created in response to industry demand and set to establish a benchmark for ground-breaking, data-fuelled creativity.
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YouTube sensation mobbed by fans!

Youtube superstar and arguably the world’s most popular prankster, Vitaly Zdorovetskiy, of Vitalyzdtv fame, recently made a visit to Kuala Lumpur to meet his fans.  A horde of more than 2000 fans, including locals and tourists, thronged the grounds of KLCC’s park for a chance to get up close and take pictures with their idol.
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Digi New Branding To Inspire

Digi has unveiled its new brand today. The work is the result of a 9-month collaboration with Dragon Rouge who worked closely with the senior management team at Digi on research, analysis, strategy, brand design and engagement.       
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Nielsen Acquires Brandbank

Nielsen Holdings, a global provider of information and insights into what consumers watch and buy, has successfully completed its acquisition of Brandbank, an established world leader specialising in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.
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Fox International Channels Rolls Out Global Brand Strategy

FOX International Channels (FIC) has announced it will consolidate all of its 126 FOX channels outside the United States under a single brand positioning and network package come February 9. This worldwide simultaneous rebranding will take place in conjunction with the return of FOX’s international hit “The Walking Dead,” which in Hong Kong and Southeast Asia will premiere on Feb 9 at 9pm HK/SG. 
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